The Tim Ferriss Show

By Tim Ferriss: Bestselling Author, Human Guinea Pig

#671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi”

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Published May 11, 2023 9:27am

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Bobby Hundreds (@bobbyhundreds) is an artist, designer, and storyteller based in Los Angeles. He is best known as the co-founder and chief creative officer of global streetwear brand The Hundreds. He is also behind the Family Style Food Festival and the NFT project Adam Bomb Squad. Bobby is also the bestselling author of This Is Not a T-Shirt, a memoir about his life and how he built a brand around community.

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