The Tim Ferriss Show

By Tim Ferriss: Bestselling Author, Human Guinea Pig

#177: Seth Godin on How to Think Small to Go Big

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Published August 03, 2016 7:39am

Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and -- most of all -- challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, and What to Do When it's Your Turn (and it's Always Your Turn). Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing "Seth" into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct...

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