The Tim Ferriss Show

By Tim Ferriss: Bestselling Author, Human Guinea Pig

#355: Greg McKeown — How to Master Essentialism

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Published January 09, 2019 8:45am

"If you don't prioritize your life, someone else will."— Greg McKeown

Greg McKeown (@GregoryMcKeown) is the author of the New York Times bestseller, Essentialism: The Disciplined Pursuit of Less and the founder of McKeown, Inc, a company with a mission to teach Essentialism to millions of people around the world. Their clients include Adobe, Apple, Airbnb, Cisco, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!, among others.

McKeown is an accomplished public speaker and has spoken to hundreds of audiences around the world, and in 2012, he was named a Young Global Leader by th...

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