@futurebird Arthur C. Clarke and Isaac Asimov both basically saw that coming back in the 1950s. (In the Asimov story, "Buy Jupiter", it was extraterrestrials buying the ad rights to a sort of floating neon sign in the atmosphere of Jupiter. The wily humans realize that they can turn around and sell Saturn, with its photogenic rings, to the competition.)
https://mathstodon.xyz/@mattmcirvin/113657391712481758
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