Comment by deleigh on 05/06/2020 at 18:12 UTC

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View submission: What would I do?

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The nature of business is changing. The old philosophy is that the only things worth investing in were things that could be measured. Better inventory, a new product, more advertising, things like that.

The reason why you started seeing so many companies within the last decade embracing social causes is because the power of immeasurable factors like "diversity" and "goodwill" have become very important. Consumers want products that they can feel good using. A shampoo that wasn't tested on animals. A skincare product that was designed by someone just like themselves. A product where the company donates a certain percentage of proceeds to charity. Things like this create value despite not having a measurable return on investment.

Hiring more diverse employees might not directly translate into more money, but diverse teams are more productive and less prone to gaffes, which saves time.

Reddit has eroded a lot of the goodwill that users have. Reddit does a great job at sweeping negative criticism under the rug. If more people understood how exactly reddit has enabled bigotry, I guarantee you it would affect their bottom line.

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