Comment by Aiede on 08/07/2015 at 16:27 UTC

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View submission: We apologize

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Crisis communications 101:

When done correctly, this works, since it's how we were taught as kids to behave -- "Mom, I broke the cookie jar. I'm sorry, and I'm cleaning it up. I won't ever try to get a cookie without your permission again. I'm really, really sorry" -- but it falls flat when an organization doesn't *actually* go through the processes they promise to undertake in bullets three and four.

I don't want to say talk is cheap, since I know what my hourly rate is for corporate communications counsel, but it only has real value if there's operational followthrough.

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There's nothing here!