It was late 1993 or early 1994 or so, and I was in my early-mid teens. I had this friend Erik, who was blind. Erik is now some kind of attorney, while I'm a bum on hospice with a failing heart and some programming and Unix admin skills. As some young people will do, Erik and I would have these hours-long bullshit sessions. We were huge Star Trek fans and played a lot of Trade Wars 2002 on local bulletin boards. He had a bit of sight where I have none. He was from a strict Christian background, so I strongly encouraged him to look at pictures of naked chicks on the early Internet.
We both had some experience with CompuServ. One day, we were talking about the "CompuServ mall", which was a thing: e-commerce before e-commerce existed on the unwalled Internet. And one of us was like, "Dude! You know what we should do? Set up an online shop on CompuServ and rent software to people!" He even came up with a name for the company, RentaSoft. About as creative as "Micro-Soft", but slightly less amenable to dick jokes.
Of course it never happened. Because what are a couple of blind teenagers with slow modems, underpowered computing equipment, and no cash really gonna do?
Unfortunately RentaSoft eventually did become a thing. They call it the Apple App Store, Google Play, and the Windows Store. And the rental products are called app subscriptions. Hey, some of those store names are even dumber than RentaSoft!