Your Undivided Attention

By Tristan Harris and Aza Raskin, The Center for Humane Technology

Your Nation's Attention for the Price of a Used Car — with Zahed Amanullah

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Published October 06, 2020 3:00am

Today’s extremists don’t need highly produced videos like ISIS. They don’t need deep pockets like Russia. With the right message, a fringe organization can reach the majority of a nation’s Facebook users for the price of a used car. Our guest, Zahed Amanullah, knows this firsthand. He’s a counter-terrorism expert at the Institute for Strategic Dialogue, and when his organization received $10,000 in ad credits from Facebook for an anti-extremism campaign, they were able to reach about two-thirds of Kenya’s Facebook users. It was a surprising win for Zahed, but it means nefarious groups all over the...

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