The Knowledge Project with Shane Parrish

By Farnam Street

#86 BJ Fogg: The Science of Lasting Change

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Published June 23, 2020 6:00am

Stanford behavior scientist BJ Fogg reveals why everything you know about habits is wrong – and the surprising truth about how they form.

Fogg shares his groundbreaking research, showing that emotions, not repetition, create lasting habits. Drawing from over a decade of research at Stanford's Behavior Design Lab, he explains his proven three-phase system for breaking hard-to-change behaviors, how to harness your environment to make change effortless, and why tiny actions lead to remarkable transformation.

You'll learn why motivation isn't the key to change, how to redesign your environment for au...

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