The Knowledge Project with Shane Parrish

By Farnam Street

#206 John Mackey: Building Whole Foods

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Published October 29, 2024 6:49am

From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating.

Discover how a single near-death experience transformed a 25-year-old college dropout into the pioneer of the organic food movement. Mackey shares raw insights from the frontlines: how he turned hostile customers into evangelists, survived multiple extinction-level threats, and built a mission-driven billion-dollar business without compromising its soul.

John Mackey is the co-founder of Whole Foods Market, where he w...

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