The Knowledge Project with Shane Parrish

By Farnam Street

#205 Rob Fraser: The Power of Focus

🔊 Play episode (1.7 hours)

Direct episode link

💬 Share episode

Published October 15, 2024 3:00am

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution.

As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/

Newsletter

The Brain Food newsletter delivers actionable insights an...

Return to podcast