The Art of Manliness

By The Art of Manliness

The 5 Factors for Crafting a Simple (Read: Effective!) Messages

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Published March 04, 2024 5:00am

Whether you’re a teacher, parent, or entrepreneur, you want to be able to persuade your students, children, and customers with your messages. That’s a tall task in the modern age, when people are bombarded with 13 hours of media a day. How do you cut through all that noise to make sure you’re heard? My guest would say it’s all about keeping things simple.

Ben Guttmann is a marketing educator and consultant who’s helped promote everything from the NFL to New York Times-bestselling authors. He is himself the author of Simply Put: Why Clear Mess...

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