The Art of Manliness

By The Art of Manliness

#624: The Crazy, Forgotten Story of America's First Fitness Influencer

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Published July 06, 2020 10:44am

The topic of health and fitness has long been a popular one for magazines, and in most recent times, for blogs and Instagram accounts. But what these modern publishers and influencers probably don't realize is that they're standing on the shoulders of an ambitious eccentric who laid the foundation for much of modern American media: Bernarr Macfadden.

My guest today is Mark Adams, who wrote a biography of this proto fitness guru called Mr. America: How Muscular Millionaire Bernarr Macfadden Transformed the Nation Through Sex, Salad, and the Ultimate Starvation Diet. Mark and I begin our conversation...

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