By Amanda Montell & Isa Medina
Published October 17, 2023 4:00am
Behold, a re-air of our most popular episode of 2023—The Cult of Momfluencers—which takes on new relevance, thanks to the disturbing recent case of (allegedly) abusive YouTube momfluencer Ruby Franke!
Motherhood is hard, lonely, and exhausting... except, apparently, if you're a momfluencer. Since the mid-2000s, a crop of seemingly perfect, all-knowing mommy goddesses in billowy tunics have emerged on social media—and we can't help but feel that their highly monetizable (often misinformation-ridden) internet presences basically exist to make other moms feel less than. This week, with the help of journalist and real-life mother Sara Peters...