By Amanda Montell & Isa Medina
Published January 24, 2023 5:00am
The end of the world... but make it cute and consumerist! "Preppers" are the latest iteration of doomsday survivalists, who band together on social media to talk canning, stockpiling, and first aid, but also multi-million-dollar bunkers in rural New Zealand?? Um, yeah, there are also billionaire preppers, and if the apocalypse weren't coming already, these guys are definitely speeding up the process. This week, Isa and Amanda are unpacking the so-called "doom boom" to judge how cultishly bananas (freeze-dried, obvi) modern-day "prepping" has gotten.Â
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