By WNYC Studios
Published October 28, 2022 9:00am
Meteorologists are as common as the clouds these days. Rolling onto the airwaves at morning, noon and night they tell us what to wear and where to plan our picnics. They’re local celebrities with an outsized influence. But in the 1940s, there was really only one of them: Irving P. Krick. He was suave and dapper, with the charm of a sunbeam and the boldness of a thunderclap. He was a salesman who turned the weather into a product.
Today, listen to the story of Krick and his descendants, a crew of profit prophets who have fo...