And for more often than not, these non-AMP versions are heavy and slow. If you’re reading news on these sites and you didn’t click through specifically to the AMP library, then AMP hasn’t done a single thing to improve your experience. AMP hasn’t solved the core problem, it has merely hidden it a little bit.
Tim Kadlec: How Fast Is Amp Really?
Here's a great and in-depth analysis of the performance of *Accelerated Mobile Pages* by Tim Kadlec. AMP doesn't offer anything you can't do with a proper build process and any CDN you choose. But if you want your pages to appear in the Google search carousel, AMP is your only option.
I don't really know what to think of AMP anymore. I like the idea of making the web faster, but I'm starting to think that AMP is not the way to go. **AMP is only useful, if you want your content to be displayed in the Google search carousel.** Period. That's it. If you want your website to load fast, just make it fast. You don't need AMP for that.
March 20, 2018
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