I don't even remember what the advertisement was for, but I remember thinking how stupid it was that the Father in it could only sit in some funkerous stupor pining away for his wife to free him from his child-rearing drudgery so he could go watch football or something while his toddler flung food around the kitchen.
We're not all idiots. Finally somebody is <a href="http://adage.com/cmostrategy/article?article_id=126292">saying</a> so.