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<p>Today you’ll learn about how using a face in marketing makes people more likely to align themselves with social causes, how scientists in China have developed a pair of glasses that use ultrasound technology to measure our eyes blinking, and how cats can distinguish between speech directed at them and other humans. </p><p>The Power of the Face </p><ul><li>“The Power of Putting a Human Face on Social Causes” by Association for Psychological Science<ul><li><a href="https://www.psychologicalscience.org/news/releases/please-feed-me-the-power-of-putting-a-human-face-on-social-causes.html">https://www.psychologicalscience.org/news/releases/please-feed-me-the-power-of-putting-a-human-face-on-social-causes.html</a></li></ul></li><li>“Helping Fellow Beings: Anthropomorphized Social Causes and the Role of Anticipatory Guilt” by Hee-Kyung Ahn, Hae Joo Kim, and Pankaj Aggarwal (PAYWALLED)<ul><li><a href="https://journals.sagepub.com/doi/abs/10.1177/0956797613496823">https://journals.sagepub.com/doi/abs/10.1177/0956797613496823</a></li></ul></li><li>“Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy” by Alan Draper<ul><li><a href="https://www.business2community.com/marketing/reasons-why-putting-a-human-face-in-your-marketing-campaign-is-an-essential-strategy-02104065">https://www.business2community.com/marketing/reasons-why-putting-a-human-face-in-your-marketing-campaign-is-an-essential-strategy-02104065</a></li></ul></li></ul><p>Ultrasound Glasses </p><ul><li>“New Technology Detects Eye Blinking With Ultrasound” by Melisha Yashinski<ul><li><a href="https://sciworthy.com/new-technology-detects-eye-blinking-with-ultrasound/">https://sciworthy.com/new-technology-detects-eye-blinking-with-ultrasound/</a></li></ul></li><li>“MEMS ultrasonic transducers for safe, low-power and portable eye-blinking monitoring” by Sheng Sun, Jianyuan Wang, Menglun Zhang, Yuan Ning, Dong Ma, Yi Yuan, Pengfei Niu, Zhicong Rong, Zhuochen Wang & Wei Pang<ul><li><a href="https://www.nature.com/articles/s41378-022-00396-w">https://www.nature.com/articles/s41378-022-00396-w</a></li></ul></li></ul><p>Listening Cat </p><ul><li>“Cat got your tongue: Cats distinguish between speech directed at them and humans” by SPRINGER NATURE<ul><li><a href="https://www.eurekalert.org/news-releases/968597">https://www.eurekalert.org/news-releases/968597</a></li></ul></li><li>“Cats can tell when speech is directed at them” By Andrei Ionescu<ul><li><a href="https://www.earth.com/news/cats-can-tell-when-speech-is-directed-at-them/">https://www.earth.com/news/cats-can-tell-when-speech-is-directed-at-them/</a></li></ul></li><li>“Discrimination of cat-directed speech from human-directed speech in a population of indoor companion cats (Felis catus)” by Charlotte de Mouzon et al. (PAYWALL)<ul><li><a href="https://link.springer.com/article/10.1007/s10071-022-01674-w">https://link.springer.com/article/10.1007/s10071-022-01674-w</a></li></ul></li></ul><p><i>Follow Curiosity Daily on your favorite podcast app to get smarter with</i><a href="https://twitter.com/producercody"><i> </i></a><a href="https://www.instagram.com/calbits/"><i>Calli</i></a><i> and</i><a href="https://twitter.com/smashleyhamer"><i> </i></a><a href="https://www.instagram.com/nate_from_the_internet/"><i>Nate</i></a><i> — for free! Still curious? Get exclusive science shows, nature documentaries, and more real-life entertainment on discovery+! Go to </i><a href="https://discoveryplus.com/curiosity"><i>https://discoveryplus.com/curiosity</i></a><i> to start your 7-day free trial. discovery+ is currently only available for US subscribers.</i></p><p><i>Find episode transcripts here: </i>https://curiosity-daily-4e53644e.simplecast.com/episodes/the-power-of-the-face-ultrasound-glasses-listening-cat</p>
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