First I found out about the Gemini protocol while reading about alternative web protocols, then I downloaded a client (Lagrange, in particular) to browse some capsules.
I needed either a list of known sites or a search engine since I was a newcomer to the whole thing. Found one which was also a statistics site of which capsules have the most entries in the engine.
Midnight pub was at the top
I myself didn't dive into the gemini side of things so I never realised that the pub was/is the most visited site. The more you know i guess.