I've often seen the phenomenon of game users not playing a game the way game developers originally intended. I don't think this phenomenon is at all rare and exceptional, but rather the norm. Even if the so-called hellhole that is the internet is run by suits who have no interest in art, philosophy, and literature, I don't think players need to be bent to their will. Let's find our own fun in it, in our own way. :)
my favorite example of this is tumblr, after what two decades of tumblr existing this is the first time they have done anything that actually generates some income, because the users of the site are just not monitiseable