Logos

Some logos I like.

Pepsico

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There's something about this that feels so honest for a junk food conglomerate. No pretending to be fun and approachable here, it's corporate, 80's/90's-modern, and severely brutalist. I love it.

American Express

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Another solid all caps wordmark. The way the C and the A resolve in "American" is really satisfying, and the fact that the middle of the "E" lines up the the top and bottom pushes the eye forward in a way that makes the logo feel fast yet monolithic and solid.

Last updated Sun Apr 24 2022 in San Anselmo, CA

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