The Impact Of Recession On Businesses

2012-03-19 12:03:25

October 13 2008 | Filed Under 401K , Bonds , Economics , Entrepreneur , Small

Business , Venture Capital

Some economists have jokingly defined a recession like this: If your neighbor

gets laid off, it's a recession. If you get laid off, it's a depression.

Economists officially define a recession as two consecutive quarters of

negative growth in gross domestic product (GDP). The National Bureau of

Economic Research cites "a significant decline in economic activity spread

across the economy, lasting more than a few months" as the hallmark of a

recession.

Both definitions are accurate because they indicate the same economic results:

a loss of jobs, a decline in real income, a slowdown in industrial production

and manufacturing and a slump in consumer spending - spending that drives more

than two-thirds of the U.S. economy.

In the article we'll explain how the impact of these broad-spectrum slowdowns

on both large and small businesses can be very damaging, and in some instances,

catastrophic. Some businesses may be affected only moderately, or not at all,

if the recession is mild and brief. If the recession lingers and the downturn

is widespread, all big businesses - firms publicly traded on major stock

exchanges - may ultimately be hurt. (Read about classic examples of economic

downturn in Stagflation, 1970s Style and What Caused The Great Depression?)

In the crash of 1929, however, the Fed took the opposite course by cutting the

money supply by nearly a third, thus choking off hopes of a recovery.

Consequently, many banks suffering liquidity problems simply went under. The

Fed's harsh reaction, while difficult to understand, may have occurred because

it wished to give Wall Street some tough love by refusing to bail out careless

banks, a response that it felt would only encourage more fiscal

irresponsibility in the future. (For insight on the crash of 1929, see The

Crash Of 1929 - Could It Happen Again?)

Ironically, by increasing the money supply and keeping interest rates low

during the roaring twenties, the Fed instigated the rapid expansion that

preceded the collapse. In some ways, it set up the market bubble leading to the

crash and then kicked the economy when it was down. Although some people, such

as Milton Friedman have rightly suggested that the Fed's mismanagement of the

economic situation greatly contributed to the Great Depression, there still

would probably have been a minor recession regardless of government

involvement.

Presidential Blunders

President Roosevelt rode into office by characterizing a "do nothing" attitude.

In truth, however, his predecessor, Herbert Hoover, had done far too much to

try to halt the recession following the crash. One of Hoover's main concerns

was that workers' wages would be cut following the economic downturn. In order

to ensure artificially high wages among all businesses, he reasoned, prices

needed to stay high so companies would continue producing. To keep prices high,

consumers with the money would need to pay more. Yet the public had been burned

badly in the crash, and most did not have the resources to overpay for

products.

This bleak reality forced Hoover to use legislation, the government's trump

card, to try to prop up wages. Following in the unfortunate tradition of the

protectionists, Congress tried to restrict the flow of foreign goods by passing

the Smoot-Hawley Tariff Act. Because foreign nations weren't willing to buy

over-priced American goods any more than Americans were, Hoover decided to

choke out cheap imports. The Smoot-Hawley Act started out as a way to protect

agriculture, but swelled into a multi-industry tariff. Other nations retaliated

with their own tariffs, essentially cutting off international trade. Not

surprisingly, the economic conditions worsened worldwide and the U.S. economy

sunk from a recession into a depression.

Although Roosevelt promised change when he came into office, he continued

Hoover's economic intervention, only on a bigger scale. He created the New Deal

with the best intentions, but like Hoover's wage controls, it backfired. With

previous recession/depression cycles, the U.S. suffered one to three years of

low wages and unemployment before the dropping prices led to a recovery.

Responding to this historical trend of a few hard years followed by a recovery,

American industrialist and philanthropist J.D. Rockefeller remarked, "These are

days when many are discouraged. In the 93 years of my life, depressions have

come and gone. Prosperity has always returned and will again." By attempting to

immediately recover without swallowing the bitter pill of two hard years,

Hoover and Roosevelt may have actually prolonged the pain.

New Deal

The New Deal set lofty goals to maintain public works, full employment, and

healthy wages through price, wage, and even production controls. The New Deal

was loosely based on Keynesian economics, specifically on the idea that

government works can stimulate the economy. Occasionally these projects were

ideal, but there were just as many cases of mismanagement, political

back-scratching and general waste that dogs government-run initiatives. (For

related reading, see Can Keynesian Economics Reduce Boom-Bust Cycles?)

One of the most heartbreaking results of the New Deal was the destruction of

excess crops to justify the artificially high prices, despite the need for

cheap food. In fact, many of the agencies created by the New Deal broke up

black markets selling cheap goods. This forced factory workers to stop working

and generally halted the production that was needed for recovery. Even

unemployment remained high because companies couldn't afford to keep large

payrolls at the rates set by the government.

Eventually, recovery came in the unappealing form of World War II. Although the

notion that the war ended the Great Depression is a broken window fallacy, it

did open up international trading channels and reverse price and wage controls.

Suddenly, the government wanted lots of things made inexpensively, and pushed

wages and prices below market levels. When the war finished, the trade routes

remained open and the post-war era went from recovery to a bull run in a few

short years.

Conclusion

The Great Depression was the result of an unlucky combination of factors - a

reticent Fed, protectionist tariffs and a Keynesian, government-centered

recovery plan. It could have been shortened or even avoided by a change in any

one of these. Many supporters of the government's intervention point out that

the quick recovery from other depression/recession cycles may not have occurred

as rapidly in 1929 because it was the first time that the general public, and

not just the Wall Street elite, lost large amounts in the stock market.

Similarly, the Fed can avoid fault because it didn't know that the government

would pass a trade-crushing tariff and take other questionable measures.

For more, read Recession: What Does It Mean To Investors?

by Andrew Beattie