Email backlash at the office?

Elizabeth Garone

HAL 9000 was an all-knowing computer system that performed human functions and

interacted with people as if alive, in the movie series 2001: A Space Odyssey.

(Warner Bros)

Procure Plus Ltd s 40 employees had virtually stopped getting up from their

desks to speak to one another and Mike Brogan, president of the in Manchester

UK housing consortium didn t like what he saw.

The habit of doing everything from the comfort of their desk chairs wasn t good

for the employees, he thought, and he was sure it wasn t good for the company s

bottom line.

So, with the help of Cary Cooper, an organisational psychology and health

professor at Lancaster University in the UK, Brogan implemented a few new

rules. Among them: using email only when an alternative like picking up the

phone or bringing it up in a meeting cannot reasonably and effectively be used;

always walking to a colleague s desk or ringing them up before resorting to an

email; and not copying people on emails unless you need them to do something.

Both employees and employers are recognising the value of more human

interaction.

It might seem an antiquated idea in the modern day workplace, where technology

has practically taken over. But, in a bit of a backlash against the impersonal,

both employees and employers are recognising the value of more human

interaction. Many companies and workers are finding ways to bring face-to-face

or other personal interaction back to jobs that have become less so, or are

building it into ones that never required much communication.

But even if your company isn t experimenting with more ways to interact, for

your own career development, you should make it happen for yourself. The more

you are seen in the office and the more you interact with managers

face-to-face, the better the chance they will remember you when it comes time

for an important project or promotion. Email alone can only take you so far.

Meaningful results

The experiment at Procure Plus was scheduled to last only a week but, even in

that short time, the results were very impressive, according to Brogan. There

was 50% reduction in email traffic and more of a buzz around the office, he

wrote in an email. The rules have since been put in place permanently.

[We had] people reporting that they preferred sitting down and talking to

people, rather than pinging messages dispassionately, Brogan said. This was a

tangible recognition of the value of their time to us and them, and they

appreciated that.

For Katie Taylor, the company s business support manager, it took some time to

get used to the rules. Emailing people is something that has become so

natural, she wrote in an email to Career Coach. At first, I really had to

concentrate to remember to pick up the phone or go and speak to someone at

their desk.

Power of chatting

In-person interactions and informal exchanges are key to employees happiness

and productiveness, said Ben Waber, president and CEO of Boston-based

management services firm Sociometric Solutions.

Making time to talk to colleagues is hugely important, he said. Face-to-face

interactions are the most important thing that goes on at work.

Even small efforts can help. In the UK, the Liverpool City Council made

Wednesdays email free and mobile phone retailer Phones 4U banned the use of

internal email. These organisations could see the value of social interaction

and team building among the staff in encouraging staff to do more face-to-face

communications, wrote Lancaster University s Cooper in an email.

Up to you

If social interactions aren t built into your job, it is up to you to make them

happen. For starters, you could recommend email free time periods or

experiments like the one at Procure Plus to your bosses.

But if that doesn t fly, you can at least improve human interaction for

yourself. Your goal: to maximise serendipity, according to Waber. If you don

t have to sit at your desk, go sit in front of the coffee machine and people

will talk to you. Park yourself in a highly trafficked area and you are going

to bump into people.

Waber practices what he preaches. His company has two offices, one in Boston

and one in Silicon Valley, and Waber, who is based in Boston, has a number of

direct reports in the California office. Every day, he picks up the phone and

gives each one of them a quick call.

It s not a meeting, he said. It s setting time aside for social interaction.

You really need to make that effort.

Get outside

For people who telecommute, lack of interaction can be a real problem,

according to Kimberly Young, founder of the New York-based Center for Internet

Addiction. Sometimes, changing jobs isn't possible with the downturn in the

job market so [you] need to find social outlets, she said.

Join walking groups, clubs, or social groups, she suggested, or take up a hobby

or take a class at the local college. And during the day, do what you can to

get out and interact with people. Work at Starbucks instead of sitting alone

at home, said Young.

Face-to-face interactions do make a difference. People now have a greater

appreciation of the fact that you get more out of having a conversation with

someone rather than just an email exchange, said Taylor of Procure Plus, and

that it's also a nicer experience to actually have a conversation.