Get in over your head.
Before you build the product, write an ad.
Focus on simple things like profitability and execution. You don't need to come
up with the next Facebook to create a successful business.
Keep the main thing the main thing.
You will be remembered for how you deal with the ups and downs.
Failing gracefully is much more important than succeeding.
Surround yourself with great partners and share the rewards.
Hire slow; fire fast.
It's a lot harder to repair a train while it is rolling down the tracks, so get
everything set up before you build momentum.
Systems run the company; People run the systems.
There is always a solution.
You cannot do everything yourself.
Without knowing where you are at all times financially, you are destined to
fail.
Never confuse a consultant with a partner.
At its founding, a business is victim to what you don't know; at adolescence,
it's victim to what you think you know; and as it matures, it's victim to how
willing you are to hand the reins to those more qualified.
You don't lose until you give up.