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I assumed that FBs new policy for tying accounts to VR hardware was so that they could use FB data to subsidize the hardware and increase sales. Maybe it's the other way around? FB is using the hardware to pump up their account #s
Perhaps it's because they ban (shadow or otherwise) anyone that dares too voice an opinion that is contrary to the narrative they support, and skew the posts that they decide to show people in a similar fashion.