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2007-06-06 10:52:40
True, but the corporations still win...
I've dealt with very bad cancellation experiences in the past, myself. And this
article surely proves that I'm not the only one having these problems. It's as
if these companies and corporations don't have proper protocols or procedures
for cancellation. Not being able to find information on cancelling a service on
the provider's own website is totally pathetic. Or, having to call to cancel a
service is also very sad in this age of computer technology.
Sadly, I think that it will remain like this for a very long time. These
corporations know that if they retain their customers, they'll have more
customers in the end. These companies don't care about bad reputations; they
rely on their overly cheap and "amazing" deals to attract new customers. The
Slashdot crowd is an intelligent and computer-savvy group of people. But the
average consumer which signs up for these services might not be, and he might
not care about the cancellation process, and he might be influenced by these
exit interviews to stay.
Remember, corporations have access to great analytical data. If they continue
to make hard cancellation processes, it means that there is profit to be made.
That there are people who will stay because of the amount of labor required to
cancel.
It's sad. I would really like these business practices to change. I, for once,
will never make my hosting services hard to cancel because I believe in having
a good reputation and I'm satisfied by the warm emails that I get from happy
customers. I'm sure that other Slashdot users who provide some kind of service
do the same.