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Update: Google mobile phone in the works?

2007-06-06 10:52:40

Update: Google mobile phone in the works?

Job opening posted on Google's Web site seems to confirm rumors the company is

designing its own phone

By John Blau, IDG News Service

March 08, 2007

If companies like Apple or even Italian fashion designer Prada can design a

mobile phone, why not Google? Maybe it will.

Rumors have been circulating in blogosphere for some time about the U.S.

search-engine giant studying the possibility of designing its own phone. A

recent job opening posted on the Google Web site appears to confirm the company

may now be tinkering with more than just an idea but with some real hardware in

its engineering labs.

"Google is experimenting with a few wireless communications systems including

some completely novel concepts," according to the Web-site recruitment text.

"We are building a small team of top-notch Logic Designers and Analog Designers

aimed at nothing less than making the entire world's information accessible

from anywhere for free."

Additional qualifications include "extensive circuit modeling and analysis

experience, excellent programming skills, experience with switch power supply

design" and a ham radio license.

With the mobile phone soon to become the most popular device to access the

Internet, it wouldn't be unthinkable for the world's largest search-engine

company to want to grab a bigger piece of the action, according to some

analysts.

"In the wake of Apple and some other big-name brands moving into the handset

business, why not Google?" said Phil Taylor, senior analyst with Strategy

Analytics.

Google and its arch rival Yahoo have been striking deals with both operators

keen to offer search-engine services to their mobile phone customers and

manufacturers interested in embedding search functions directly in their

handsets, according to Taylor.

Late last year, rumors emerged about Google and French mobile phone operator

Orange holding discussions about a possible partnership to design a co-branded,

Google-enabled handset, he said.

"If Google were to enter the market, it would likely work with an operator as

Apple has done with Cingular in the U.S.," Taylor said. "And like Apple, Google

would focus on designing the product and work with a contract manufacturer to

produce it."

But for Google to make a splash in the crowded mobile phone market, the company

would need to design a product that sticks out among the rest -- as Apple is

doing with its large-size, touch display, according to Taylor.

"It will be a challenge to come up with a really new design," he said.

A Google spokesman declined to comment, saying the company doesn't comment on

rumors or speculation.

Juan Carlos Perez in Miami contributed to this report