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Niamh O'Donoghue, 17 Aug
Devotees claim eyelash growth serums are the Holy Grail, giving you
long, fluttery lashes that will have your friends wondering if youâre
wearing falsies.
It will probably come as no surprise that TikTok has been flooded with
videos from users showing off their impressive transformations after
several weeks of daily use, with 114m views under the search âlash
growth serumâ.
Thereâs now a huge variety of products on the market â from big name
beauty brands to companies that specialise in lashes and brows â and
prices vary massively.
But do they really work for everyone? Experts run through everything
you need to know about lash-boosting serumsâŠ
What is the science behind eyelash growth serums?
All lash serums, whether theyâre applied like eyeliner or with a
mascara-style wand, are designed with essentially the same aim.
âTo promote the growth of natural lashes, resulting in longer and
thicker lashes with regular use,â says Nima Pourian, founder of UKLash.
âBy nourishing and moisturising the lashes with ingredients like
Panthenol, peptides, and biotinâ, serums can âenhance the absorption of
nutrients into the bloodstream, leading to healthier and fuller
lashesâ.
Some serums on the market contain hormones called prostaglandins â or a
synthetic version â that extend the growth phase of the lash cycle,
meaning the hairs get longer before they fall out.
Others, such as The Ordinaryâs Multi-Peptide Lash and Brow Serum, use
peptides to achieve the same aim without hormones.
Gabriella Elio, founder of Sweed Beauty, came up with a hormone-free
serum after learning some people can âget allergic reactions,
pigmentations and are sensitive to serums since they contain
prostaglandinsâ.
As with any new beauty product youâre trying, itâs sensible to perform
a patch test first.
âAlthough reactions are rare, the eye area can be sensitive, so itâs
best to check for any sensitivity beforehand,â says Pourian.
âApply a small amount of the serum to a small area, such as a corner of
the forehead, behind the ear, or the side of the neck. Wait
approximately 24 hours to observe any skin sensitivity.â
Itâs particularly important to be careful with products used so close
to the eyes, so do your research and buy from a reputable retailer.
How long does it take to see results?
âThe time it takes to see results may vary individually, depending on
the stage of the lash growth cycle when the serum is started,â says
Pourian.
âThatâs why it is recommended to use eyelash and eyebrow serums once a
day for eight to 12 weeks, which aligns with a full growth cycle.â
Youâll have to be patient, because you canât simply double up to get
lengthy lashes twice as fast.
âIt is crucial to follow the instructions provided with the serum and
avoid overuse,â he continues.
âLike any other topical skincare product, proper usage and adherence to
the recommended application frequency will ensure the best results.â
Do you have to keep using the serum forever?
âIf you discontinue using the product your lashes will continue to go
through their natural growth and shedding phases,â says Claire Larsen,
global master educator at RevitaLash Cosmetics.
âSo the new lashes that come back in will be untreated and will appear
the way they originally did before starting your lash serum. If you
love the results, you are a lifer!â
However, you can reduce the frequency of use once you reach the
maintenance phase.
Pourian advises: âOnce you have achieved your desired results, it is
recommended to use the lash serum three to four times a week to
maintain the length and health of your lashes.â
Are there any reasons why a serum might not work?
Proper application is key to making sure the serum can get to work
quickly and effectively.
âIf the serum is not applied properly, such as being applied like
mascara instead of reaching the roots and hair follicles, it may not
yield desired results,â says Pourian.
âItâs important to avoid using other products like oil-based cleansers
or serums before applying the lash serum, as they can create a barrier,
preventing proper absorption.â
And remember, youâve got to be consistent with daily use for at least a
few weeks before youâll see a noticeable difference.
âCertain medical conditions, health issues, hormonal changes and
lifestyle factors can influence the results of lash serums,â Pourian
adds, meaning your lashes might not reach TikTok-worthy proportions, or
may take longer to do so.
âGenetics also play a role, as individuals naturally have different
hair, lash, or brow growth genetics. This doesnât mean the serum wonât
work at all, but it may result in less significant outcomes.â
Go long: 8 highly-rated lash serums to try
- The Ordinary Multi-Peptide Lash and Brow Serum, LookFantastic
- LâOreal Paris Clinically Proven Lash Serum, Superdrug
- Mavala Double Lash Night Treatment, Boots
- UKLash Eyelash Serum
- RapidLash Eyelash Enhancing Serum, Escentual
- Sweed Beauty Eyelash Growth Serum
- Olaplex Lashbond Building Serum
- RevitaLash Advanced Sensitive Eyelash Conditioner