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Christmas consumerism makes me feel bad, because somehow, it confuses the value of gifts with love for certain people, something I find horrifying. I'm not good at it.
Black Friday consumerism is slightly better for me, as it's the time of the year when I take the opportunity to buy and upgrade the software I need (plus I guess it's less polluting than buying other items). I don't think in any other field there are such brutal discounts as in sound libraries and plugins.
It's important to think about "what do I really need" before going into a buying frenzy. I'm actually going pretty quiet this year and am only interested in a possible CineSamples bundle, as I'm putting aside the Spitfire Audio stuff. I don't think I'm going to upgrade Komplete because everything I've read about the new Kontakt is pretty negative, even if I kind of need the 4k-friendly GUI update.
If I see any interesting offers, I could also use an additional 2Tbs SSD, as I'm getting tighter and tighter for space.
We will see how the buying season ends this year!
-Originally published in CoHost