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~sonan I think you summed up some thoughts I've had too.
everything here feels intentional instead of 'spectacle' driven
I've had to do a couple of 'writing for the web' courses in the last few weeks. Making your content fit someone else's search and ranking algorithm. And making it a clone.
Don't get me wrong, a lot of good advice on plain language, structure etc. But the SEO stuff just felt wrong.
Maybe I am wrong...
More Chips ~bartender, and do we have any ketchup?