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Bonjour, voici une petite réflexion en anglais pour laisser fuir mon esprit dans la réflexion.
L'anglais a été choisi car, il est certes inférieur en termes de possibilité d'utilisations comparé
au français mais cette simplicité sert à me sortir les idées de la tête sans avoir à soigner la
forme, dû au manque de style inné à la langue.
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Typo warning incoming, i've re-read this article but since english isn't my first language, i have
probably missed some.
When you see something in a gallery, it generally doesn't pop out, right ?
I feel like something on a screen is generally more "well-done", more well-cooked in reality.
It's like a small recipe, you have to have some traits that get you to be liked by the majority of
the folks on social media. You shouldn't do needlessly complex pieces that don't attract the eye if
you want people to like what you do. It's really a choice that you have to do, get compliments but
do something that is too approachable and most of the time, to be honest, mediocre. Or making
something harder to like but get a public of more experienced enjoyers, it feels like a duality to
me.
I do something average in terms of attractiveness, something that wouldn't be noticed by
people passing by, but at least i don't make some attention-hungry, honestly mediocre pieces.
The problem with that approach is that it makes you well, unattractive to others, you don't get
thousands or hundreds of even dozens of likes every time you post something. The people that follow
you will disappear from the activity of your account very rapidly, making you feel like you've lost
the "social media hamster wheel game". It's a bit weird, but you're losing the popularity game on
the short term. You don't get that instant gratification of maintaining your popularity you have
somewhat built of the time you've been on social medias. **But that's not the big problem there**,
it's mainly that you don't know how much exposure you get when posting something. If you use social
medias to post art, it's mainly to get to talk to others about your art or get known right ? Again,
if you use social media to somewhat get your art seen, not getting any eyes on you maybe be a bit of
a problem, since the culture of most dominating and even alternative social medias is to just keep
quiet when you see something good or bad. You quietly drop a like and that's it.
That's just a social media problem though, you just have to avoid it**,
but that's not as easy to do, most artists under 70 i've seen or met all have some kind Instagram or
Twitter to get their stuff to the public, and keep their website on the side for business
opportunities.
Social medias really bring out some artists to light, and good for that. But most of the art on
social media, no, most of the art made on a computer is not worth being liked that much. It's the
same stuff as hundreds if not thousands of other artists, more or less known, getting those same
likes because people are used to that stuff. Social medias in its most horrible days is just a
hamster wheel, that the spectator keeps spinning to find new hamsters, you don't want to get
perturbed on social medias, you're not here to recieve any ground-breaking art. You're just here to
recieve well-made but mediocre things. I'm of course talking about semi-popular artists, those who
get amount of recognition beyond any comprehension usually are able to make something less
mediocre. I'll take Dulk for exemple, it's not mediocre, but he's not really in the range of
popularity that i'm reaching for in this part of the article. Comparing those with hundreds of
thousands of followers to those who only have two thousands is really comparing
two worlds unrelated to each other.
And Dulk still has that "pop" quality that others have except he has the deepness that real life
pieces would have too. But most of the art on social media, is made to be consumed mindlessly,
without any requirement, it's just horrible.
If you could create something amazing, why would you create something mediocre just because you're
not motivated ?
It's like most drawings are just really pain-stakingly made sketches, no emotions, just flashy
colors or a nice shading that make people like it.
As basic as it comes, but you don't want to be
the next discovery of your country, you don't want to believe in yourself that you can make
something amazing one day, you just want to be a graphic designer or a corporate artist, who goes
from commissions to commissions.
By posting your art to the public, you get judged to the same standard as people who have really
tried to make something special. Maybe posting your low-ambition art to social media gets you some
gratification on the short term, but on the long run, if you do something good later, you'll get
judged for those bad things you've made public before. And it's not like you have to post every five
days or something, you can post every month or even less and still get that gratification,
just spend more time making your art instead of spending time sharing it.
Now you may say that making militant art is enough of a reason to share it, i won't argue against
it, i'll just argue about the fact that it's worth considering it as art by itself. There's plenty
of artful militant pieces, the most famous would probably be "Guernica" by Picasso, but it's not
like he made it just to propagate a message, he also infused a little bit of his heart into the
surface, not only in the abysses of meanings. It's like a movie, apart from really experimental
films, you need to be careful with what you show, how you show it, how the sound works, etc. You
can't just have a message and put some kind of shell around it, or it'll feel very weird to some.
If you are in search of fame or riches, you may either want to be as noticeable and divisive as
possible by having a very out-there style (*fame*) or as bland as possible (*riches*). If you end
up being in the middle like myself and many other people, you probably won't cut it. Corporate art
probably won't cut it for the artists most of the time either, it's not bland enough, while this
doesn't always applies, you won't become as rich as Kinkade if you're not as bland as
him, you won't become as infamous as Duchamp if you're not as divisive as him (strictly speaking in
terms of art, talking about being a nazi may make you infamous but that's not often related to the
way you make art).
We can see this in music too, the Residents never were and never will be as big as the Beatles,
who were a lot more bland and less experimental. Maybe it's a bit less the case with the Internet
but songs that get #1 are still normative, Tyler the Creator isn't breaking any boundaries by making
what he does and getting number one on the charts, same with any other "experimental" artist, more
experimental artists will get semi-famous or remain obscure to the masses (*This isn't an attack
against Tyler the Creator, i like some of his stuff, just that there's nothing groundbreaking
there*). There's a few exceptions of course, i could cite Yello who had a very unique style when
they achieved success in the 80's.
At the end of the day, whether you view the art you make as special or just as a hobby like any
other, it depends on you. I've shared my thoughts, feel free to contact me on mail (located on the
homepage) if you want to discuss something that doesn't feel well explained or something that
completely destroys my point of view, i'm open.