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A thanks to those in a thankless job: Management

2013-11-28 14:06:34

Sydney Finkelstein

In many countries around the world, economies are still struggling to stimulate

growth and drive themselves out of recession. And business leaders are failing

to come up with solutions. The rollout of Obamacare in the United States by its

namesake has become a case study in incompetence. Other political leaders from

President Francois Hollande in France to Canada s tabloid sensation, mayor of

Toronto Rob Ford have regularly demonstrated a paucity of talent at the top.

Is this our future? Are we destined to be mired in a slump of leadership

forever?

It s easy to read all the headlines and believe mistakenly we are living in

an era devoid of great leaders. But that is simply not true. At all levels of

society we see greatness in leadership, people trying to change the world,

entrepreneurs building businesses of value and chief executives of the highest

integrity rebuilding economies.

The US holiday of Thanksgiving is upon us, so maybe it s time to give thanks to

some of the interesting people who refuse to accept failure and strive warts

and all to make something happen.

So thank you, Evan Spiegel, chief executive officer and co-founder of Snapchat,

a company that created a smartphone app that shares photos and instant messages

that disappear a few seconds after they are viewed. The gratitude isn t for

creating an app that few people over 25-years-old understand, but for having

the courage to try to build your own business in the face of enormous

temptation. Whether this turns out to be a Marc Zuckerberg-like success story

at Facebook, whose decision to remain independent may be what Spiegel is trying

to emulate, or a less successful Andrew Mason-like story at Groupon, who turned

down a $6 billion dollar buyout offer from Google only to be pushed out as CEO

three years later, remains to be seen.

Thanks should also go to Jeff Bezos, CEO and founder of Amazon.com, for

revolutionising multiple industries simultaneously. He has fundamentally

changed how people buy and read books. He also changed how retail stores

operate, forcing them to lower their prices while simultaneously adding

overnight delivery and store pick-up options for customers. When the history

books are being written about this era of business, only Apple co-founder Steve

Jobs will get more ink than Bezos, maybe.

With digital technologies not only disrupting industries like books and music,

but also taxicabs (Uber), travel (Google Maps; Kayak), and even university

education (edX; Coursera), the best CEOs recognise that you can t sit back and

see what happens when the world changes.

Take CEO Ajay Banga at MasterCard. Rather than watch as PayPal and Square,

among others, create digital credit cards that might displace the ubiquitous

plastic in our wallets, MasterCard has been testing a series of products and

apps designed to simplify how consumers buy things online, at sporting events

and even in parts of the world where safe and reliable non-cash transactions

are virtually non-existent. Who knows which, if any, of their many experiments

will become the killer app, but if you re not in the game you don t have a

chance. Ajay Banga, thank you for showing us how giant companies can still

innovate in the face of uncertain change.

It takes courage to experiment in larger companies, knowing that many, if not

most, of the shots you take will go wide of the net. Ironically, the stigma of

failure is greatest at the businesses that can most afford a few misses. Yet,

the greatest examples of recasting business models popularly known as the

pivot occur in the small entrepreneurial startups that live with the

narrowest margins for error.

For providing the best examples of leadership in the face of uncertainty, for

providing real-time case studies on the power of adaptability, and for bringing

a radical freshness to economies lucky enough to nurture rule-busting

entrepreneurs, I say thank you to Daniel Ek of Spotify for moving from a music

sharing product toward becoming the operating system for music; to Evan

Williams and Jack Dorsey for allowing their startup, Twitter, to morph from a

tool for status updates to the information network it is today; and to Pony Ma

of Chinese internet giant, Tencent, for being that rare example of a market

leader willing to completely upend its strategy by shifting from desktop

dominance to mobile platforms.

That each of these leaders is being richly, often enormously, rewarded for

their success does not take away from their accomplishments. It is also

important to note that most jobs are created by entrepreneurial companies,

making these companies the superstars of economic growth. For me, it is enough

that they have created something that never existed before and that those

creations bring value enjoyment, convenience and sometimes even new business

opportunities to many other people.

Excellence in leadership is not limited to business builders. Individuals can

make a difference at their local schools and religious institutions by

volunteering their time, energy, and money. It s easy to start feeling better

when you start tallying up leaders this way, because there are many people who

need to be counted, and thanked.

To those graduating with highly marketable skillsets from universities around

the world, thank you for taking on giant, almost intractable, problems. Thank

you, also, to the many undergraduate and Master of Business Administration

students who are taking jobs in the education sector, driven by a desire to

make a difference in an industry that can t seem to get things right.

In the face of economic headwinds around the world it s easy to forget how many

talented people have stepped forward to take on leadership challenges in all

sorts of organizations. While stories about the Rob Fords of the world make

headlines, every now and then it may be worth remembering that the vast

majority of leaders in business, government and non-profit sectors alike

are creating value for multiple constituencies. An occasional thank you is

not unreasonable.

"If you re not in the game you don t have a chance."