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Knowing Your Rights As A Shareholder

2012-10-30 11:47:51

January 02 2010| Filed Under Investing Basics

Say you just bought stock in Disney (NYSE:DIS). As a part owner of the company

does this mean you and the family can hit Disneyland for free this summer? Why

is it that Anheuser-Busch (NYSE:BUD) shareholders don't get a case of beer each

quarter? (Forget the dividends!) Although these perks are highly unlikely, they

do raise a good question: what rights and privileges do shareholders have?

While they may not be entitled to free rides and beer, many investors are

unaware of their rights as shareowners. In this article, we discuss what

privileges come with being a shareholder and which do not. (To learn more about

shareholder rights and responsibilities, see also Proxy Voting Gives Fund

Shareholders A Say.)

Levels of Ownership Rights

Before getting into the nitty-gritty of shareholder rights, let's first look at

a company's pecking order. Every company has a hierarchical structure of rights

that accompany the three main classes of securities that companies issue:

bonds, preferred stock and common stock (To learn more, see our Stocks Basics

Tutorial.)

The priority of each security is best understood by looking at what happens

when a company goes bankrupt. You may think that as an owner you'd be first in

line for getting a portion of the company's assets if it went belly up. After

all, you did pay for them. In reality, as a common shareholder you are at the

very bottom of the corporate food chain when a company liquidates; you are the

corporate equivalent of a hyena that eats only after the lions have eaten their

share. During insolvency proceedings, it is the creditors who first get dibs on

the company's assets to settle their outstanding debts, then the bondholders

get first crack at those leftovers, followed by preferred shareholders and

finally the common shareholders. This hierarchy forms according to the

principle of absolute priority.

In addition to the rules of absolute priority, there are other rights that

differ with each class of security. For example, usually a company's charter

states that only the common stockholders have voting privileges and preferred

stockholders must receive dividends before common stockholders. The rights of

bondholders are determined differently because a bond agreement, or indenture,

represents a contract between the issuer and the bondholder. The payments and

privileges the bondholder receives are governed by the indenture (tenets of the

contract).

Risks and Rewards

Sounds pretty bad for common shareholders, doesn't it? Don't be fooled, common

shareholders are still the part owners of the business and if the business is

able to turn a profit, then common shareholders gain. The liquidation

preference we described makes logical sense: shareholders take on a greater

risk (they receive next to nothing if the firm goes bankrupt) but they also

have a greater reward potential through exposure to share price appreciation

when the company succeeds, whereas there are usually fewer preferred stocks

held by a select few. As such, preferred stocks generally experience less price

fluctuation.

Common Shareholders' Six Main Rights

Voting Power on Major Issues

This includes electing directors and proposals for fundamental changes

affecting the company such as mergers or liquidation. Voting takes place at the

company's annual meeting. If you can't attend, you can do so by proxy and mail

in your vote. (see The Purpose and Importance of Proxy Voting)

Ownership in a Portion of the Company

Previously we discussed the event of a corporate liquidation where bondholders

and preferred shareholders are paid first. However, when business thrives,

common shareholders own a piece of something that has value. Said another way,

they have a claim on a portion of the assets owned by the company. As these

assets generate profits, and as the profits are reinvested in additional

assets, shareholders see a return in the form of increased share value as stock

prices rise.

The Right to Transfer Ownership

Right to transfer ownership means shareholders are allowed to trade their stock

on an exchange. The right to transfer ownership might seem mundane, but the

liquidity provided by stock exchanges is extremely important. Liquidity is one

of the key factors that differentiates stocks from an investment like real

estate. If you own property, it can take months to convert your investment into

cash. Because stocks are so liquid, you can move your money into other places

almost instantaneously.

An Entitlement to Dividends

Along with a claim on assets, you also receive a claim on any profits a company

pays out in the form of a dividend. Management of a company essentially has two

options with profits: they can be reinvested back into the firm (hopefully

increasing the company's overall value) or paid out in the form of a dividend.

You don't have a say in what percentage of profits should be paid out - this is

decided by the board of directors. However, whenever dividends are declared,

common shareholders are entitled to receive their share. (To continue reading,

see How and Why Do Companies Pay Dividends?)

Opportunity to Inspect Corporate Books and Records

This opportunity is provided through a company's public filings, including its

annual report. Nowadays, this isn't such a big deal as public companies are

required to make their financials public. It can be more important for private

companies.

The Right to Sue for Wrongful Acts

Suing a company usually takes the form of a shareholder class-action lawsuit. A

good example of this type of suit occurred in the wake of the accounting

scandal that rocked WorldCom in 2002, after it was discovered that the company

had grossly overstated earnings, giving shareholders and investors an erroneous

view of its financial health. The telecom giant faced a firestorm of

shareholder class-action suits as a result. (Want to read more about frauds?

See The Biggest Stock Scams of All Time.)

Shareholder rights vary from state to state, and country to country, so it is

important to check with your local authorities and public watchdog groups. In

North America, however, shareholders rights tend to be more developed than

other nations and are standard for the purchase of any common stock. These

rights are crucial for the protection of shareholders against poor management.

Corporate Governance

In addition to the six basic rights of common shareholders, it is vital that

you thoroughly research the corporate governance policies of a company. These

policies are often crucial in determining how a company treats and informs its

shareholders. (For a detailed look at the importance of corporate governance to

shareholders and prospective investors as well as where to find a company's

record or policy, see Governance Pays.)

Shareholder Rights Plan

Despite its name, this plan differs from the standard shareholder rights

outlined by the government (the six rights we touched on). Shareholder rights

plans outline the rights of a shareholder in a specific corporation. A

company's shareholder rights plan, it is usually accessible in the investor's

relations section of its corporate website or by contacting the company

directly.

In most cases, these plans are designed to give the company's board of

directors the power to protect shareholder interests in the event of an attempt

by an outsider to acquire the company. To prevent a hostile takeover, the

company will have a shareholder rights plan that can be exercised when another

person or firm acquires a certain percentage of outstanding shares.

The way a shareholder rights plan may work can be best demonstrated with an

example: let's say Cory's Tequila Co. notices that its competitor, Joe's

Tequila Co., has purchased more than 20% of its common shares. A shareholder

rights plan might then stipulate that existing common shareholders have the

opportunity to buy shares at a discount to the current market price (usually a

10-20% discount). This maneuver is sometimes referred to as a "flip-in poison

pill". By being able to purchase more shares at a lower price, investors get

instant profits and more importantly, they dilute the shares held by the

competitor, whose takeover attempt is now more difficult and expensive. There

are numerous techniques like this that companies can put into place to defend

themselves against a hostile takeover. (see The Wacky World of M & A)

Sometimes There are Little Extras

Are you still looking for other perks? Although free beer may be a little

far-fetched there are companies that offer shareholders little extras. For

instance, Anheuser-Busch does offer its shareholders discounted rates to some

of the company's entertainment parks, among other things. Other companies have

been known to give their shareholders small tokens of their appreciation along

with their annual reports. For example, AT&T (NYSE:ATT) has given shareholders

a 10-minute phone card with its annual report, McDonald's (NYSE:MCD) included a

voucher for free fries and Starbucks (Nasdaq:SBUX) was gracious enough to give

shareholders a free cup of coffee.

Conclusion

Buying a stock means ownership in a company and ownership gives you certain

rights. While common shareholders might be at the bottom of the ladder when it

comes to liquidation, this is balanced by other opportunities like share price

appreciation. As a shareholder, knowing your rights is an essential part of

being an informed investor - ignorance is not a defense. Although the

Securities and Exchange Commission and other regulatory bodies attempt to

enforce a certain degree of shareholder rights, a well-informed investor who

fully understands his or her rights is much less susceptible to additional

risks.