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The Rise of the New Groupthink

2012-01-17 18:38:05

By SUSAN CAIN

Published: January 13, 2012

SOLITUDE is out of fashion. Our companies, our schools and our culture are in

thrall to an idea I call the New Groupthink, which holds that creativity and

achievement come from an oddly gregarious place. Most of us now work in teams,

in offices without walls, for managers who prize people skills above all. Lone

geniuses are out. Collaboration is in.

But there s a problem with this view. Research strongly suggests that people

are more creative when they enjoy privacy and freedom from interruption. And

the most spectacularly creative people in many fields are often introverted,

according to studies by the psychologists Mihaly Csikszentmihalyi and Gregory

Feist. They re extroverted enough to exchange and advance ideas, but see

themselves as independent and individualistic. They re not joiners by nature.

One explanation for these findings is that introverts are comfortable working

alone and solitude is a catalyst to innovation. As the influential

psychologist Hans Eysenck observed, introversion fosters creativity by

concentrating the mind on the tasks in hand, and preventing the dissipation of

energy on social and sexual matters unrelated to work. In other words, a

person sitting quietly under a tree in the backyard, while everyone else is

clinking glasses on the patio, is more likely to have an apple land on his

head. (Newton was one of the world s great introverts: William Wordsworth

described him as A mind for ever/ Voyaging through strange seas of Thought,

alone. )

Solitude has long been associated with creativity and transcendence. Without

great solitude, no serious work is possible, Picasso said. A central narrative

of many religions is the seeker Moses, Jesus, Buddha who goes off by

himself and brings profound insights back to the community.

Culturally, we re often so dazzled by charisma that we overlook the quiet part

of the creative process. Consider Apple. In the wake of Steve Jobs s death, we

ve seen a profusion of myths about the company s success. Most focus on Mr.

Jobs s supernatural magnetism and tend to ignore the other crucial figure in

Apple s creation: a kindly, introverted engineering wizard, Steve Wozniak, who

toiled alone on a beloved invention, the personal computer.

Rewind to March 1975: Mr. Wozniak believes the world would be a better place if

everyone had a user-friendly computer. This seems a distant dream most

computers are still the size of minivans, and many times as pricey. But Mr.

Wozniak meets a simpatico band of engineers that call themselves the Homebrew

Computer Club. The Homebrewers are excited about a primitive new machine called

the Altair 8800. Mr. Wozniak is inspired, and immediately begins work on his

own magical version of a computer. Three months later, he unveils his amazing

creation for his friend, Steve Jobs. Mr. Wozniak wants to give his invention

away free, but Mr. Jobs persuades him to co-found Apple Computer.

The story of Apple s origin speaks to the power of collaboration. Mr. Wozniak

wouldn t have been catalyzed by the Altair but for the kindred spirits of

Homebrew. And he d never have started Apple without Mr. Jobs.

But it s also a story of solo spirit. If you look at how Mr. Wozniak got the

work done the sheer hard work of creating something from nothing he did it

alone. Late at night, all by himself.

Intentionally so. In his memoir, Mr. Wozniak offers this guidance to aspiring

inventors:

Most inventors and engineers I ve met are like me ... they live in their

heads. They re almost like artists. In fact, the very best of them are artists.

And artists work best alone .... I m going to give you some advice that might

be hard to take. That advice is: Work alone... Not on a committee. Not on a

team.

And yet. The New Groupthink has overtaken our workplaces, our schools and our

religious institutions. Anyone who has ever needed noise-canceling headphones

in her own office or marked an online calendar with a fake meeting in order to

escape yet another real one knows what I m talking about. Virtually all

American workers now spend time on teams and some 70 percent inhabit open-plan

offices, in which no one has a room of one s own. During the last decades,

the average amount of space allotted to each employee shrank 300 square feet,

from 500 square feet in the 1970s to 200 square feet in 2010.

Our schools have also been transformed by the New Groupthink. Today, elementary

school classrooms are commonly arranged in pods of desks, the better to foster

group learning. Even subjects like math and creative writing are often taught

as committee projects. In one fourth-grade classroom I visited in New York

City, students engaged in group work were forbidden to ask a question unless

every member of the group had the very same question.

The New Groupthink also shapes some of our most influential religious

institutions. Many mega-churches feature extracurricular groups organized

around every conceivable activity, from parenting to skateboarding to real

estate, and expect worshipers to join in. They also emphasize a theatrical

style of worship loving Jesus out loud, for all the congregation to see.

Often the role of a pastor seems closer to that of church cruise director than

to the traditional roles of spiritual friend and counselor, said Adam McHugh,

an evangelical pastor and author of Introverts in the Church.

SOME teamwork is fine and offers a fun, stimulating, useful way to exchange

ideas, manage information and build trust.

But it s one thing to associate with a group in which each member works

autonomously on his piece of the puzzle; it s another to be corralled into

endless meetings or conference calls conducted in offices that afford no

respite from the noise and gaze of co-workers. Studies show that open-plan

offices make workers hostile, insecure and distracted. They re also more likely

to suffer from high blood pressure, stress, the flu and exhaustion. And people

whose work is interrupted make 50 percent more mistakes and take twice as long

to finish it.

Many introverts seem to know this instinctively, and resist being herded

together. Backbone Entertainment, a video game development company in

Emeryville, Calif., initially used an open-plan office, but found that its game

developers, many of whom were introverts, were unhappy. It was one big

warehouse space, with just tables, no walls, and everyone could see each other,

recalled Mike Mika, the former creative director. We switched over to

cubicles and were worried about it you d think in a creative environment that

people would hate that. But it turns out they prefer having nooks and crannies

they can hide away in and just be away from everybody.

Privacy also makes us productive. In a fascinating study known as the Coding

War Games, consultants Tom DeMarco and Timothy Lister compared the work of more

than 600 computer programmers at 92 companies. They found that people from the

same companies performed at roughly the same level but that there was an

enormous performance gap between organizations. What distinguished programmers

at the top-performing companies wasn t greater experience or better pay. It was

how much privacy, personal workspace and freedom from interruption they

enjoyed. Sixty-two percent of the best performers said their workspace was

sufficiently private compared with only 19 percent of the worst performers.

Seventy-six percent of the worst programmers but only 38 percent of the best

said that they were often interrupted needlessly.

Solitude can even help us learn. According to research on expert performance by

the psychologist Anders Ericsson, the best way to master a field is to work on

the task that s most demanding for you personally. And often the best way to do

this is alone. Only then, Mr. Ericsson told me, can you go directly to the

part that s challenging to you. If you want to improve, you have to be the one

who generates the move. Imagine a group class you re the one generating the

move only a small percentage of the time.

Conversely, brainstorming sessions are one of the worst possible ways to

stimulate creativity. The brainchild of a charismatic advertising executive

named Alex Osborn who believed that groups produced better ideas than

individuals, workplace brainstorming sessions came into vogue in the 1950s.

The quantitative results of group brainstorming are beyond question, Mr.

Osborn wrote. One group produced 45 suggestions for a home-appliance

promotion, 56 ideas for a money-raising campaign, 124 ideas on how to sell more

blankets.

But decades of research show that individuals almost always perform better than

groups in both quality and quantity, and group performance gets worse as group

size increases. The evidence from science suggests that business people must

be insane to use brainstorming groups, wrote the organizational psychologist

Adrian Furnham. If you have talented and motivated people, they should be

encouraged to work alone when creativity or efficiency is the highest priority.

The reasons brainstorming fails are instructive for other forms of group work,

too. People in groups tend to sit back and let others do the work; they

instinctively mimic others opinions and lose sight of their own; and, often

succumb to peer pressure. The Emory University neuroscientist Gregory Berns

found that when we take a stance different from the group s, we activate the

amygdala, a small organ in the brain associated with the fear of rejection.

Professor Berns calls this the pain of independence.

The one important exception to this dismal record is electronic brainstorming,

where large groups outperform individuals; and the larger the group the better.

The protection of the screen mitigates many problems of group work. This is why

the Internet has yielded such wondrous collective creations. Marcel Proust

called reading a miracle of communication in the midst of solitude, and that

s what the Internet is, too. It s a place where we can be alone together and

this is precisely what gives it power.

MY point is not that man is an island. Life is meaningless without love, trust

and friendship.

And I m not suggesting that we abolish teamwork. Indeed, recent studies suggest

that influential academic work is increasingly conducted by teams rather than

by individuals. (Although teams whose members collaborate remotely, from

separate universities, appear to be the most influential of all.) The problems

we face in science, economics and many other fields are more complex than ever

before, and we ll need to stand on one another s shoulders if we can possibly

hope to solve them.

But even if the problems are different, human nature remains the same. And most

humans have two contradictory impulses: we love and need one another, yet we

crave privacy and autonomy.

To harness the energy that fuels both these drives, we need to move beyond the

New Groupthink and embrace a more nuanced approach to creativity and learning.

Our offices should encourage casual, cafe-style interactions, but allow people

to disappear into personalized, private spaces when they want to be alone. Our

schools should teach children to work with others, but also to work on their

own for sustained periods of time. And we must recognize that introverts like

Steve Wozniak need extra quiet and privacy to do their best work.

Before Mr. Wozniak started Apple, he designed calculators at Hewlett-Packard, a

job he loved partly because HP made it easy to chat with his colleagues. Every

day at 10 a.m. and 2 p.m., management wheeled in doughnuts and coffee, and

people could socialize and swap ideas. What distinguished these interactions

was how low-key they were. For Mr. Wozniak, collaboration meant the ability to

share a doughnut and a brainwave with his laid-back, poorly dressed colleagues

who minded not a whit when he disappeared into his cubicle to get the real

work done.

Susan Cain is the author of the forthcoming book Quiet: The Power of

Introverts in a World That Can t Stop Talking.

Balance. (Score:5, Insightful)

There has to be a balance between one's teamwork and individual creativity.

On the one hand, you can have prima donnas running the whole show, doing really

great things that have absolutely nothing to do with actually getting a product

out the door.

On the other hand, you can take extreme programming to the extreme, piss of

your rock stars, and wind up with them quitting, and get trainwreck product.

Bottom line is that any team management approach needs to be able to milk

everyone for the best they've got without stiffing creativity, or putting the

wrong people at the helm for the sake alone of giving them a chance to drive.

Just some random thoughts as I sit alone blasting out my Saturday code...

Well you just committed the ultimate faux pas of the go-go team getters. You

must always work as a team, and if you don't, you're not a team player. And as

such, you should go find another job.

Really though, most people with a couple of firing braincells already knew that

some people are better specialized to working in groups, and others to solitary

tasks. The brain specializes itself to it's situation and needs. Leave it to

the idiots of psych to think that if you jam people into a group, that it will

always result in the best actions and solutions.

I recently finished a couple of years of working remotely from home instead of

going into an office. I think it was some of the most productive work I've

done. I collaborated with other engineers using Jabber, phone, and NetMeeting

when needed but otherwise was able to work without interruption (kids are grown

and moved out). Not commuting means I also worked longer hours. Yet my new job

requires me to commute and be an Office Space drone. Why?

Because the perception of value is also important. Most managers have very

little idea of how much effort is involved in programming. If you are in a

cubicle, then they can see how much of your time is spent doing something that

looks like working. If you are at home, then they can only judge you by your

results and they are not good at judging the value of your results. One

solution is to ensure that junior management is capable of doing your job, so

that they know how much time it should take. Another is for the company to

simply stop caring about how hard it is and work out how much your output is

worth to them and pay you appropriately. This works for me as a freelancer: I

often work for people on other continents, so they have no way of checking how

long things actually take me. If they pay me for a day's worth of work, then

they're happy if the results they get are worth (to them) at least the amount

that they paid me. If I actually did the work in 10 minutes in between Slashdot

posts then they wouldn't actually care, unless someone else was willing and

able to do the same work for them for less.

Job offers invariably require applicants to "work well with others" and "enjoy

team work". I don't like team work, and I work well with others if I have to,

but it's not natural to me.

Well guess what: at each and every job interview I've been to, I lied and

pretended I enjoyed working with others, when in reality I like being left the

fuck alone to do a good job. Same thing on my resume: if you believe what I put

in it, you'd think I'm a social monster. All the folks I know who are a bit of

an introvert like I am similariy bullshit their way through job interviews.

Everybody knows it, head hunters know it, employers know it, so why do they

carry on asking those "skills"?

Well.... maybe because putting this on your resume doesn't look so good:

- Capable of refraining from telling co-workers that they're fucking inbred

morons who would benefit from a course in remedial keyboarding, and that if

they ever check in shit like that again that they'll discover that it is, in

fact, possible to insert a 23 inch monitor into an arbitrary orifices.

You forget another, more glamorous possibility: I would very much enjoy putting

"capable of concentrating long and hard on any problem, able to work on my own

at a problem until it's fully and properly solved" in my resume. In this day

and age, where most people seem to glorify short attention spans and teamwork

(which is usually just a way dividing the individual brainpower required to

perform a certain task, and diluting responsibility when things go wrong), this

would seem like a worthwhile skill to offer to an employer.

But no, if you don't pretend you like teamwork and you work well with others in

your resume, you can be sure it'll be chucked out in the trashcan right off the

bat. It's almost automatic, so much so that it's almost impossible to find a

resume *without* that line.

Note to any employer. If you've found a company that actually wants (and is

willing to pay for) a proper solution, then I suggest that you do everything

that you can to make sure you keep your job there. Most companies want a

vaguely good-enough solution right now, and if it's a money sink in two years

then, well, it will be someone else's responsibility by then...

> Everybody knows it, head hunters know it, employers know it, so why do they

carry on asking those "skills"?

Because as Marti Olsen [amazon.com] points out, the majority of people are

extroverts, and assume anyone who is not like them is defective. So extroverts

love brainstorming, group think and other social work environments, so they

think everyone should enjoy it and demand it in others.

The right answer is, as other people have said on this thread, balance.

Sometimes we should work together, but also sometimes we should leave each

other the f--- alone.

But because extroverts tend to be disconnected from facts and experience, they

instead remember when they were happiest which was brainstorming sessions or

other team activities. Thus they demand it.

To be fair, that's only about 30% of the hiring managers out there. The other

70% actually want people with political skills. The ability to negotiate with

people they disagree with, to get people to go along with an idea, to

contribute to the group when required instead of being a lone wolf causing

problems or sniping. Introverts make excellent politicians in this

regard--usually the Karl Rove backroom operator or chief-of-staff. But it's

somehow off-putting to state: "Don't be an obstinate asshole who has to get his

way and bullies others to achieve his goals -- yes, that means not you, John

Bolton [wikipedia.org]." on the job posting.

So just look at "work well with others" and "enjoy team work" to mean you're

not a douchebag or a dickhead. It doesn't necessarily mean you are a people

person.

> Everybody knows it, head hunters know it, employers know it, so why do they

carry on asking those "skills"?

It's a submission ritual. By asking you a silly question and evaluating your

answer, they judge how much you are willing to play by the rules, no matter how

ridiculous.

Ah - this is not balance.

But hey - I'm sure you'll do great hiring all the extroverted, group thinking

types who copied each other's homework for your development team.

You know, the ones who were swapping media with the coding assignments on it 15

minutes before class instead of paying the dues of the late night hack sessions

while in college.

I can already smell the stench of buggy, unmaintainable, inefficient,

undocumented, crash prone expensive code from here.

But hey - at least you're creating jobs for us elitists. Because eventually,

with an attitude like that, you're going to wind up on your knees, begging us

to take your money and insane signing bonus to fix the mess you're going to

create.

I work best alone when I'm trying to solve a problem that I'm really passionate

about. Sadly a lot of times that doesn't describe what I get paid for, and in

those cases having a group around me helps to stay on task. if I'm alone, I'm

fighting against myself the whole time to stay focused and not work on what I

think is interesting.

Groupthink

Social groups deter any kind of radical thought or behavior. That's the

groupthink [wikipedia.org] phenomenon. The larger the group, the stronger the

effect. That's why creativity never thrives in large organizations, and that's

the reason the most creative social construct is the single person who does not

need to compromise his or her ideas for the harmony of the group.

I roll my eyes every time I hear an organization of thousands of people is

proclaiming it fosters innovation (or diversity, but that's another story

[utwente.nl]).

People need to understand what being Introvert actually means. Being social or

easily small-talking doesn't make someone extrovert, and you can't be

'extrovert' for this and that but 'introvert' for these. It just doesn't work

that way. Introversion is taking energy in mentally from being alone and being

exhausted mentally by exposure to groups for a while. Extroversion is taking

energy in from social interactions while being depleted when alone. You

wouldn't have to be a genius then to come to Susan Cain's conclusion.

I would instead say that an introvert defines himself through what he does. An

extrovert defines himself through what other people think of what he does. An

introvert thus always wants to do the right (as in, rationally correct) thing,

because competence increases his self worth. An extrovert does not want to be

competent; he merely wants to be thought competent. The easiest way to achieve

that is to find some introvert underlings to do the actual work for which he

can then take credit, and increase his self worth. Because having people do as

they are told makes this easier, he tends to like conformity and obedience.

Conversely, he assumes that being conformant and obedient makes others like

him, because such behaviour improves their self worth.

When socializing in a group, extroverts brag to each other about their

accomplishments in order to "purchase" the group's higher opinion, and through

it a higher self worth. Listening is a valued skill because those who listen

politely, increase the braggart's self value.

When socializing in a group of introverts, introverts exchange information that

helps them become more competent. Intelligence is a valued attribute because it

helps others raise their own competence, increasing the listener's self value.

When an introvert is in a group of extroverts, he tries to "help" them by

giving out useful information. They don't understand why he does that, since

useful information does not increase their self worth. Only positive opinions

do that, and the introvert can't offer those because he values real competence,

which they don't have. So, after a few minutes of unsucessfully trying to get

some mutual back-patting going on, the extroverts move on, making a note never

to promote this ungrateful SOB.

Extroverts try to "help" the introvert by telling him how smart he is, which

frustrates him because he does not understand why they consider this

information valuable enough to communicate. After a few hours of trying to find

something valuable in the extroverts' small talk, he is stressed out from the

intense concentration because he thinks he's not competent enough to find it,

which then decreases his self worth. At that point the poor guy has to relax

for a while or go insane.

For this reason, socialization can only work on homogenous groups, and hiring

an introvert into an extrovert environment really messes things up for

everybody.

This is not new, it has been discovered in 1913, by a french agricultural

engineer Maximilien Ringelmann.

[wikipedia.org]

Various groups of people had to pull ropes, and Ringelmann discovered that

people unconsciously reduced their effort when they were in a group, even when

everybody except one in the group faked the rope-pulling !

The two biggest problems of collaborative work are:

1) communicating takes time, and you cannot work during this time

2) people provide less effort when they work collaboratively

Of course, there are a lot of advantages !

This is also related to social loafing

[wikipedia.org]

and it has interesting challenges, like raising funds for Wikipedia.

About creativity, I think that innovation is not a solitary activity.

You need to interact to get ideas, and the more you learn about diverse

subjects, the more you can be creative. This is why people like Leonardo da

Vinci were able to invent so much: they had a large knowledge across a lot of

domains. Nowadays, it's difficult to have such a broad knowledge, because we

need to concentrate on a few domains. This is why group brainstorming is

efficient: people with different views and approaches work on a common problem

by sharing their knowledge.

What hurts creativity the most is not group brainstorming, it's the fact that

people don't want to challenge themselves. This is called mental fixedness.

Now, everybody concentrates on improving current ideas, not challenging them or

creating new ones. New ideas emerge only when you are unsatisfied with the

current ideas.

On a personal note, I was an introvert 3 years ago, and I was a very good

coder. Since 3 years, I'm now an extrovert, and even though my social skills

increased tremendously, I don't enjoy coding anymore. I still enjoy solitary

activities, like writing for my blog, but I'm not interested into pure logic

anymore.

I believe that logic and introversion are related. I consider myself as a

creative guy, and my creativity which was used for writing code is now used on

social interactions.