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Global economic crisis hits German sex industry

2009-06-18 08:32:26

2009-04-21 02:06:13

By Erik Kirschbaum

BERLIN (Reuters) - It did not take long for the world financial crisis to

affect the world's oldest profession in Germany.

In one of the few countries where prostitution is legal, and unusually

transparent, the industry has responded with an economic stimulus package of

its own: modern marketing tools, rebates and gimmicks to boost falling demand.

Some brothels have cut prices or added free promotions while others have

introduced all-inclusive flat-rate fees. Free shuttle buses, discounts for

seniors and taxi drivers, as well as "day passes" are among marketing

strategies designed to keep business going.

"Times are tough for us too," said Karin Ahrens, who manages the "Yes, Sir"

brothel in Hanover. She told Reuters revenue had dropped by 30 percent at her

establishment while turnover had fallen by as much as 50 percent at other

clubs.

"We're definitely feeling the crisis. Clients are being tight with their money.

They're afraid. You can't charge for the extras any more and there is pressure

to cut prices. Everyone wants a deal. Special promotions are essential these

days."

Germany has about 400,000 professional prostitutes. Official figures do not

distinguish between the sexes and the number of male prostitutes is not known,

but they account for a small fraction of the total and are treated the same

under the law.

In 2002, new legislation allowed prostitutes to advertise and to enter into

formal labor contracts. It opened the way for them to obtain health insurance,

previously refused if they listed their true profession.

Annual revenues are about 14 billion euros ($18 billion), according to an

estimate by the Verdi services union. Taxes on prostitution are an important

source of income for some cities.

Prostitution is also legal and regulated in the Netherlands, Austria,

Switzerland, Hungary, Greece, Turkey and in some parts of Australia, and the

U.S. state of Nevada.

In other countries, such as Luxembourg, Latvia, Denmark, Belgium and Finland,

it is legal but brothels and pimping are not.

"CREATIVE SOLUTIONS"

Berlin's "Pussy Club" has attracted media attention with its headline-grabbing

"flat rate" -- a 70-euro admission charge for unlimited food, drink and sex

between 10 a.m. and 4 p.m.

"You've got to come up with creative solutions these days," said club manager

Stefan, who requested his surname not be published. "We're feeling the economic

crisis, too, even though business has fortunately been more or less okay for us

so far.

"Our offer might sound like it's too good to be true, but it's real. You can

eat as much as you want, drink as much as you want and have as much sex as you

want."

Stefan, who runs other establishments in Heidelberg and Wuppertal besides the

Berlin club, said the flat rate had helped keep the 30 women working in each

location fully employed.

Other novel ideas used by brothels and prostitutes include loyalty cards, group

sex parties and rebates for golf players. Hamburg's "GeizHaus" is especially

proud of its discount 38.50 euro price. The city has Germany's most famous

red-light district, the Reeperbahn, in the notorious St. Pauli district.

Anke Christiansen, manager of the "GeizHaus," said the effects of the economic

crisis were clear. "The regular customers who used to come by two or three

times a week are only coming by once or twice a week now."

A "GeizHaus" client, who gave his name as Pascal, said: "Naturally we're all

feeling the effects of the crisis." He added that he could no longer afford his

usual two or three visits a week.

Guenter Krull, manager of the "FKK Villa" in Hanover, concurred. "The girls are

complaining, too, because business is bad and I worry that it's all going to

get even worse.

CONTINGENCY PLANS

Ecki Krumeich, manager of upmarket Artemis Club in Berlin, said he resisted

pressure to cut prices, although senior citizens and taxi drivers get a

50-percent discount on the 80-euro admission fee on Sundays and Mondays.

"Naturally, we're keeping an eye on the overall economic situation and making

contingency plans," said Krumeich, who said his "wellness club" is one of the

largest in Europe with about 70 prostitutes.

"Our philosophy is: we provide an important service and even in a recession

there are some things people won't do without. Other downmarket places might

cut prices but we decided we won't do that. In fact, we raised prices by 10

euros in January."

Stephanie Klee, a prostitute in Berlin and former leader of the German

association of sex workers, said even if a few luxury brothels were weathering

the storm because of their wealthy regular clientele, many were struggling.

"Just about everyone's turning to advertising in one form or another," she

said. "If the consumer electronics shop and the optician come out with rebates

and special promotions, why shouldn't we try the same thing?"

While she and her colleagues might have had five or six clients per day a year

ago that had fallen to one or even none.

Klee worries, however, that the crisis has led to "price dumping" in some

cities -- fees have fallen as low as 30 euros in some parts of Berlin and

elsewhere, she said.

"You'll find a lot of customers trying to negotiate prices down now," said

Klee. "A 30-year-old came up to me and said 'I lost my job so will you give me

a discount?'."

She and others said they were alarmed that amateur prostitutes -- mostly women

with low-paid careers -- were increasingly turning to prostitution to make ends

meet.

"More and more women are moonlighting on the weekends," said Ahrens. "They're

not able to get by with their main job and are in pretty dire straights. For

some it works out okay but it's tough for some others and they often don't stay

very long.

(Additional reporting by Bettina Borgfeld; editing by Andrew Dobbie)