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Publishing

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By 2014, within five years of mainstream digital self-publishing becoming widely accessible, it was accounting for more than 30% of all recorded book-sales in the US. Almost 300m self-published units generated 1.25 billion in sales in 2016, in the US, in a $6billion industry.

The average trade-published author earns approximately 7.5% of their’s books cover price, and those with agents lose a further 15% of that. Self-publishing platforms like Amazon, Apple Books, Ingram Spark and Kobo pay up to 70% of each book sold to authors. Those indie authors who sell direct to readers from their own websites take in up to 96% of the value of the book.

The most common primary genre was romance (a broad category), followed by fantasy, science fiction, and mystery.

Indies are investing in editing. Over 62% of authors surveyed use a professional editor.

                    Number books published by Country
               β”Œ                                        ┐ 
 United States ─■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■ 275232.0   
         China ─■■■■■■■■■■■■■■■■■■■■■■■ 208418.0          
United Kingdom ─■■■■■■■■■■■■■■■■■■■■ 188000.0             
         Japan ─■■■■■■■■■■■■■■■ 139078.0                  
     Indonesia ─■■■■■■■■■■■■■■■ 135081.0                  
        Russia ─■■■■■■■■■■■■■ 115171.0                    
        France ─■■■■■■■■■■■■ 106799.0
          Iran ─■■■■■■■■■■■ 102691.0 
         India ─■■■■■■■■■■ 90000.0   
         Spain ─■■■■■■■■■■ 89962.0   
       Germany ─■■■■■■■■■ 79916.0    
        Turkey ─■■■■■■■■ 75667.0     
   South Korea ─■■■■■■■ 63476.0      
         Italy ─■■■■■■■ 61966.0      
        Brazil ─■■■■■ 46829.0        
     Australia ─■■■ 28234.0          
        Taiwan ─■■■ 28084.0          
     Argentina ─■■■ 28010.0          
       Vietnam ─■■■ 24589.0          
       Ukraine ─■■■ 24416.0          
        Poland ─■■ 21130.0           
Czech Republic ─■■ 17330.0           
      Colombia ─■■ 17066.0           
   Netherlands ─■■ 16502.0           
      Malaysia ─■■ 15354.0           
       Romania ─■■ 14984.0           
        Canada ─■■ 14625.0           
     Hong Kong ─■■ 14603.0           
       Belgium ─■■ 13913.0           
       Denmark ─■ 13096.0            
   Switzerland ─■ 12156.0            
     Singapore ─■ 12000.0            
         Egypt ─■ 12000.0            
        Serbia ─■ 11897.0            
       Hungary ─■ 11645.0            
        Norway ─■ 10204.0            
      Bulgaria ─■ 10068.0  
               β””                                        β”˜

Formats

Hard Copy

Hard copy segment accounted for the largest market revenue share of around 78.7% in 2021. Despite an onslaught of new technology, books have proved to be extremely resilient. The printed word has many compelling advantages over reading on a screen. It is easier on the eyes, easy to browse, and comes with certain durability that the relatively impermanent and easily edited digital text does not have. While many other technologies were soon made obsolete and replaced by more recent advances, books have survived as a medium almost unchanged for centuries, despite abundant competition.

Audio

The audiobook segment is anticipated to register faster growth during forecast years with a CAGR of 3.1% from 2022 to 2030. Audiobooks are immersive, educational, instructional, and entertaining and they are perfect for the time-rich and the time-poor. Audiobooks can also change the way people listen, read, and learn, improving the literacy of young readers and those for whom English is a second language.

According to the β€œWestern down libraries” website, about 27% of the Kindergarten to year 12 population are auditory learners. Students can listen and comprehend two grade levels above their reading level when regularly listening to audiobooks. Combining print and audio increases recall by 40% over print alone.