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How to Put the Right Amount of Pressure on Your Team

2016-07-05 05:13:20

Liane Davey

July 01, 2016

While the popular press talks of stress as a negative to be avoided, seasoned

managers know better. If you re trying to drum up new business, get a customer

s order out on time, or hit your numbers for the quarter, a little stress goes

a long way. It s even more important when you re trying to transform your

business or revitalize a sagging culture. That s when you need enough stress to

motivate action.

In its most positive form, stress results when an employee tries to do the same

old things in a new environment. Those out-of-date behaviors produce subpar

results and the growing gap in performance creates tension. It s exactly the

kind of stress you want, because it counteracts the powerful inertia of habit.

If you ve been around the management block a time or two, you ve probably also

seen the other side of stress. As stress gets too high, instead of increasing

momentum, it can counter-intuitively start to decrease it. You can immobilize

people with too much stress: You stifle the creativity required to come up with

new ideas, trigger fear of taking a wrong step in a high-stakes situation, or

unleash frenetic but ineffective activity.

Somewhere in between these two extremes is the ideal level of stress; one that

creates positive pressure in the direction of change without causing

debilitating worry. This magic zone is what John Kotter referred to as the

Productive Range of Distress. This is an extremely useful concept for managers

who are leading through change, but how do you take it from being conceptual to

being real? How can you alter the levels of stress on your team? How do you

know when you should intervene?

Your first step is to assess the current state. There are signs that the stress

levels on your team aren t sufficient to create meaningful change. Watch for

people who are too comfortable with the status quo either resisting the need

to change, referring incessantly to the way we used to do it, or generally

not applying themselves to get the job done (i.e., coming in late, taking long

breaks, and Yabba Dabba Do-ing like Fred Flintstone at the end-of-day whistle).

The bigger challenge is to identify the people who are burdened by too much

stress. It s tricky because some people will have an obvious, frenetic, or

panicked stress response, whereas others will withdraw and direct their stress

inward. Because there is no single pattern, you re looking for deviations from

an employee s normal behavior. Is someone working considerably longer hours,

failing to take breaks or to get lunch, behaving irritably with coworkers? On

the other end of the spectrum, is someone becoming disturbingly quiet? Are they

interacting with you noticeably less frequently? Is their body language

demonstrating fatigue or cause for concern? Those changes might suggest too

much stress.

Once you have a sense of the stress levels on your team, you ll know whether

you need to dial the heat up, or bring it back down from a boil to a simmer.

There are several techniques you can use for each scenario.

If you believe there is too little stress on your team and that it will take a

little more discomfort before your employees are in the productive range of

distress, you have a variety of options to choose from. To make the suggestions

concrete, I m going to use the example of the introduction of a new sales

culture. This is a common transformation and one that will stall with too

little heat and blow up with too much.

Increase the frequency and pointedness of coaching. It s easy to stick to the

status quo when no one is watching. The moment that an employee knows that you

re noticing her behavior, the stress levels will naturally rise. The secret to

coaching toward an optimal level of stress is to increase the frequency of the

feedback you provide, but decrease the intensity. Imagine you have rolled out

new sales management software but you re struggling to get all of the

salespeople to input their activity. Try simple feedback such as, It s

Wednesday and I m only seeing three opportunities in the funnel for this week.

Pair the feedback with a question such as, What time of day works best for you

to input your meetings?

If you don t see improvement, dial it up, I ve made three requests for people

to input and I ve only seen two new entries. This has become a problem. I d

like each of you to come to me today and share how you re going to change your

routine to include your responsibilities for tracking sales activity daily.

Connect the person s behavior to something bigger and more important. Sometimes

an employee hasn t made the link between how they perform and the organization

s ability to achieve something critical. The salesperson who is consistently

delinquent in entering opportunities needs to know that big decisions are made

using real-time pipeline data. Pricing, products, and promotions might all be

affected by a pipeline that appears tepid, when in fact there are just

opportunities missing. Help your team understand the trickle-down effects, by

saying something like: I had to go into the Regional Leadership Team meeting

today with a pipeline that shows only about 30% of what it should show. The VP

was alarmed and started talking about a few drastic actions. I had to assure

him that the data aren t representative, but I won t get away with that again.

Allow a natural negative consequence for a lack of action. Often, as a manager,

you re so invested in the performance of your team that you re willing to pick

up the slack from poor performance to avoid a bad outcome. That only reinforces

the employees perceptions that they don t need to change. Instead, allow poor

performance to lead to a natural consequence.

In the sales example, if you ask the Regional VP not to discuss any

opportunities that are not in the system, your technology hold-outs will be

left out of the discussion. Salespeople are fueled by posting wins and this

loss of recognition might just spur some action. Given that the missing

pipeline numbers will also reflect poorly on you and your whole team, you have

the added benefit of a little peer pressure to get them on board.

Knowing how to turn up the heat is valuable, but sometimes you have the

opposite problem. When the pressure mounts, you might need to do one of the

following to settle things down:

Provide frequent positive feedback. In the low-stress scenario, you were

coaching frequently to increase the sense of accountability. In the high-stress

situation, you should still be spending considerable time coaching and

providing feedback, but you need to change the content and tone. Your content

should be focused more on recognizing and reinforcing small victories and on

helping to problem solve to create momentum. Your tone should be calm and

reassuring. You want your team to feel that they re making headway. In the

sales example, you can pivot a conversation about a new prospect to Hey, let s

enter that into the system together now.

Break the problem into smaller pieces. Our language is full of metaphors for

the sense of overwhelm we get when we try to tackle something too large.

Whether they re swallowing elephants or boiling oceans, your employees are

signalling that they re shutting down because of the magnitude of the

challenge. At that point (or hopefully before), help each person zoom in on a

specific part of the project. You can divide the project among a group of

people so each person has a more manageable chunk.

You can also break the project into sequential steps and focus on one at a

time. The goal is to make the next task seem surmountable. You re not climbing

Everest; you re just getting to basecamp. This week, we re going to focus on

the automotive sector. Let s get all of our automotive leads into the system.

Add structure to the problem. One of the worst things you can do when stress

levels get too high is to jump in and solve the problem for your team. That can

send all the wrong messages and leave you with accountability issues over the

long run. The alternative is to go a little further than normal in helping your

team think about how to tackle the problem.

Many people get stressed in the face of too much complexity. If you can give

them a path, they can wrap their heads around it. For example, you could say,

First solve for how you re going to roll out the new pricing, then you can go

back and apply that to direct sales. Don t even worry about the indirect

channel until later.

Model confidence. Whether you believe the hype about mirror neurons or not, you

know from experience that emotions in the office can be contagious. The

simplest way you can turn down the heat for your team is to show them with your

words and your body language that you believe everything will work out. If you

re running around like a chicken with its head cut off, you ll incite panic in

everyone else. If you are calm, deliberate, and decisive, you ll help keep

employees stress levels from getting too high.

In some cases, the stress levels of your team members will be uniformly high or

low. That allows you to use one common approach for everyone. Unfortunately, it

s more likely that different people will be in very different head spaces;

some thriving on the heat of the moment and others shrivelling in it. When

different team members are experiencing the stress of the change differently,

you ll need to have more targeted one-on-one conversations that give you the

opportunity to adjust the heat. If you re accustomed to huddling your team and

sharing direction with everyone at once, this might require a temporary shift

in approach.

Regardless of whether the heat needs to go up or down, your job is to monitor

constantly and to make the course corrections that will keep your team in the

productive range of distress. That s the magic zone where change happens.

Liane Davey is the cofounder of 3COze Inc. She is the author of You First:

Inspire Your Team to Grow Up, Get Along, and Get Stuff Done and a coauthor of

Leadership Solutions: The Pathway to Bridge the Leadership Gap. Follow her on

Twitter at @LianeDavey.