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When to ignore 'tried-and-true' investing rules

2013-10-15 09:26:46

By Bryan Borzykowski

Sometimes tried-and-true turns out to be not so true especially in investing.

Consider some of those well-worn maxims that everyone takes for granted as

constant truth. Buy-and-hold, for instance. Following this traditional advice

blindly when buying stocks can sometimes lead to trouble.

Indeed, many investing theories that seem simple are more nuanced and

complicated than you might think. Follow these common misconceptions without

understanding the caveats and you could hurt your overall returns.

Strong economies equal strong stock markets

There is a good reason why people think that robust economic growth

automatically translates into higher returns, said Paul Atkinson, head of North

American equities with UK-based Aberdeen Asset Management Inc. When people feel

secure in their jobs and their financial situations, they are more willing to

spend and invest. That, in turn, can help boost company sales, profits and

stocks, right?

It s not that simple. Numerous studies have found that rising markets have

nothing to do with economic growth. A London Business School study examined 19

countries between 1900 and 2011 and found that, on average, gross domestic

product (a measure of the value of domestically produced goods and services)

actually falls when markets rise, and vice versa. It s an inverse

relationship, Atkinson said.

For more recent examples, look to Europe and Asia. In 2012, France s CAC40

Index rose by 14%, yet its GDP growth was flat. That same year Hong Kong s Hang

Seng Index was up 22%, yet China s economic growth slowed from 9.8% in 2011 to

7.8% in 2012. In 2010, when Brazil s economy was seeing 7.5% growth, its stock

market finished the year down 1%.

So what s happening? Bob Gorman, chief portfolio strategist at Toronto-based TD

Waterhouse, said that stock markets are a discounting mechanism. They rise

and fall in anticipation of future events and not as a response to current

events.

Instead, it can be smarter to take a what goes down, must go up approach to

stock investing, said Gorman.

Investors have a better chance of being rewarded if they buy when fears about a

lagging economy are depressing stock prices. Those who wait until the economy

is hot again will likely miss most of the market gains.

The conclusion is that sluggish economies are better to invest in than

high-growth ones, Atkinson said.

A low price-to-earnings ratio means a company is cheap

When people search for undervalued companies, they often hone in on an

operation s price-to-earnings ratio. That measure, called PE, represents the

price people are willing to spend on a business for each dollar of earnings it

generates.

If people expect strong future growth, they ll pay more. If it looks like

earnings will only expand slowly, or not all, investors will pay less. It s a

metric touted by investors and fund managers all over the world.

While PE is a good starting point, it is dangerous to base a buy on that ratio

alone, Gorman said.

In some cases, a one-time event may have caused the PE to fall in the short

term, making the stock appear cheap, said Safa Muhtaseb, a portfolio manager

with New York s ClearBridge Investments. For example, if a company has a

surprising one-time boost in quarterly earnings while the stock price doesn t

budge, the PE ratio will decline.

It s important to look at all three types of PE ratios trailing, current and

forward, said Gorman. Trailing PE uses past earnings, current takes into

account this year s earnings and forward uses what analysts think the company

will earn in the future.

Gorman relies most heavily on the forward PE measure.

It s a lot more important to know what things will look like in the future,

he said.

In addition to PE, look at other valuation metrics, such as price-to-book (the

price people are willing to pay for the value of the company s assets) and

enterprise value to earnings before interest, taxes, depreciation and

amortization (EBITDA). The latter metric measures a company s return on

investment.

If these numbers are also low, then it is a good indication that the stock is

undervalued, said Gorman.

The higher the yield the better

Since 2009, investors have been piling into dividend paying stocks, many of

which have yields of 5% or higher. They were attracted to these companies

because it was hard to make money in bonds thanks to low yields, and overall

portfolio returns were low, too.

Unfortunately, those who only looked at yield suffered if those dividends were

suddenly cut by the company.

The right way to invest for income is to buy shares of companies that increase

their dividends year after year, said Atkinson. It is a red flag if dividend

cents per share is not increasing, he said.

Average yields are the 2% and 5% range, so anything above that should to be

scrutinized. If a company s yield is too high, that could be a sign that the

payout will soon be slashed. As well, yields rise when stock prices fall, so a

high payout could indicate that investors are worried about future growth at

the company, said Muhtaseb.

The most attractive yields are within that 2% to 5% range, said Atkinson. You

eventually want the dividend to exceed that 5%, but only if the payout is

sustainable, he said.

Buy and hold is the best

Many investors will fondly remember the 1990s, when nearly everything they

bought rose in value amid a stock market bubble. As we ve learned from the tech

crash and the subsequent recession, markets go up, they go down and then they

go back up again.

If you just buy and hold your stocks, you won t be able to profit from changing

economic conditions or sector-specific situations, said Gorman. Don t confuse

buy-and-hold with investing for the long term, he said.

Gorman likes to hold his clients stocks for between three and five years, but

he s always looking at his portfolio to see if he should sell.

Don t put it away in your safety deposit box, he said. Ask yourself, do the

reasons that compelled me to buy this investment today still apply?

Say you bought something that was cheap, but the stock price and valuations

rose dramatically in a year. Buy-and-hold inventors would hang on, but a savvy

investor should be thinking about selling some shares instead, he said.

Global events could also create attractive buying opportunities. If you take a

hands-off approach to investing, then you would have missed out on a chance to

buy shares of cheap European stocks that popped up during that region s

recession, said Muhtaseb.

Don t get too excited, though. You don t want to be a frequent trader either.

It s never all-in or all-out, he said. Gradualism is best.