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The French way of work

2011-11-22 12:41:58

Schumpeter

Managers must shoulder some of the blame for France s troubled relationship

with work

EVERY year, Sophie de Menthon, a French entrepreneur, holds an event called J

aime ma bo te (I love my firm) in Paris. The idea is to counter the notion that

the French don t like work. Employees are enticed to make lip dubs (a video of

them lip-synching to music, if you need to ask), massage each other, vote for

the nicest colleague, arrange for the accountant to swap jobs with the

secretary and other stunts to celebrate their firm.

The much-mocked campaign has not had much luck. In 2007 a national strike

interrupted the festivities, and in 2009 a series of suicides at France T l com

spoilt the atmosphere. This year employees showed less love for their bo te

than ever before. Only 64% of those polled liked their company, down from 79%

in 2005.

A truer reflection of work attitudes came this summer when French workers

covered office windows with huge pictures made up of Post-it notes. Employees

at GDF-Suez, a utility, stuck thousands of them to the windows of its HQ near

Paris to represent Tintin, a comic-strip hero. Soci t G n rale s bankers

responded with a picture of Asterix and Obelix across six storeys. A few

employers cracked down on the time-wasting, but most did not dare.

Many outsiders conclude that French workers are simply lazy. Absolument D

-bor-d e! ( Absolutely Snowed Under ), a book which came out last year,

described how state employees compete to do nothing at work. Another title in

this bestselling genre on avoiding toil, Bonjour Paresse ( Hello Laziness )

by Corinne Maier, an economist, explained how she got away with doing nothing

at EDF, another utility.

In fact studies suggest that the problem with French employees is less that

they are work-shy, than that they are poorly managed. According to a report on

national competitiveness by the World Economic Forum, the French rank and file

has a much stronger work ethic than American, British or Dutch employees. They

find great satisfaction in their work, but register profound discontent with

the way their firms are run.

Two-fifths of employees, according to a 2010 study by BVA, a polling firm,

actively dislike their firm s top managers. France ranks last out of ten

countries for workers opinion of company management, according to a report

from 2007. Whereas two-thirds of American, British and German employees say

they have friendly relations with their line manager, fewer than a third of

French workers say the same. Many employees, in short, agree with Ms Maier, who

recommends that chief executives be guillotined to the tune of La Carmagnole ,

a revolutionary song.

If French work attitudes are out of the ordinary, French management methods are

also unusual. The vast majority of chief executives of big firms hail from one

of a handful of grandes coles, such as cole Polytechnique, an elite science

school. Through what is known as parachutage, they can arrive suddenly from the

top ranks of the civil service. Air France KLM, for example, announced

unexpectedly last month that its new chief executive would be Alexandre de

Juniac, formerly chief of staff to Christine Lagarde when she was France s

finance minister.

Although the grandes coles are superbly meritocratic candidates compete

against each other in a series of gruelling exams their dominance of corporate

hierarchies makes workplaces much less so. At a big French bank recently, a

manager promoted an executive, only to be reproached by a furious rival who

said he should have been given the job because he had done better in the final

exams at the same grande cole.

As Thomas Philippon, a French economist, pointed out in Le Capitalisme d H

ritiers , a 2007 book, too many big French companies rely on educational and

governmental elites rather than promoting internally according to performance

on the job. In the country s many family firms, too, opportunity for promotion

is limited for non-family members. This overall lack of upward mobility, argues

Mr Philippon, contributes largely to ordinary French cadres dissatisfaction

with corporate life. A study of seven leading economies by TNS Sofres in 2007

showed that France is unique in that middle management as well as the

lower-level workforce is largely disengaged from their companies.

For those farther down the ladder, French companies are hierarchical, holding

no truck with Anglo-Saxon notions of empowerment . And bosses are more distant

than ever. A big change in French management, says Jean-Pierre Basilien of

Entreprise & Personnel, a Paris research centre, is that industrial managers

now seldom rise through the ranks. Fifteen years ago a leading graduate would

have worked in factories before moving to headquarters. Now many come up via

finance or strategy.

From the ranks

There are important exceptions. Danone, a food-products firm, is one. It has

made a big effort to promote people solely on competence, says Charles-Henri

Besseyre des Horts, a professor at HEC, a business school which is one of the

elite grandes coles. The 2006 merger of Alcatel, a French telecoms-equipment

firm, and Lucent, an American one, created a less hierarchical group.

Alcatel-Lucent even encourages teleworking, uncommon in France because it means

trusting workers not to goof off. Jean-Pascal Tricoire, chief executive of

Schneider Electric, an ambitious energy-management firm, came up from the

ranks.

French companies have particular reason to worry now about their bad

boss-worker relations. An important factor in the growing gap in industrial

competitiveness between France and Germany, said a recent study by

Coe-Rexecode, an economic-research centre, is that German bosses and employees

are better than French ones at working together. French bosses badly need to

follow in the footsteps of Danone and other modernisers. If they try and fail,

then at least they can blame the workers.

Economist.com/blogs/schumpeter

from the print edition | Business