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2011-09-07 04:38:41

BerkShares boost the Berkshires in Massachusetts

By Jane O'Brien BBC News, Washington

Tucked away in the western corner of Massachusetts, the rolling hills of

Berkshire County seem an unlikely front line in the battle against

globalisation.

But that was before the financial collapse of 2008, the current European debt

crisis and fears of a double-dip recession in the US.

Now the world is watching how the community of 19,000 people is surviving the

global economic turmoil - by using BerkShares instead of dollars.

"BerkShares are our own personal local currency backed by US dollars," explains

Nancy Fitzpatrick, owner of the Red Lion Inn in Stockbridge, one of 400

businesses that accept BerkShares.

"It's an affirmation of our local economy and an indication that I support our

small local businesses, that my dollars will be spent within Berkshire County."

Start Quote

The BerkShares are highlighting that we can survive by producing things locally

Stefan Root Local business owner

Three million BerkShares have been issued since the legal currency was launched

seven years ago and 130,000 remain in circulation.

They're worth slightly more than a dollar - the equivalent of a 5% discount.

For example, a $100 dinner at the Red Lion costs $95 if the customer uses

BerkShares.

The Red Lion then uses them to pay the area's farmers, who supplied the fresh

vegetables. They in turn will come back to the town to spend their BerkShares

at local stores.

"The whole idea is not to bring them back to the bank because BerkShares have

the most power in circulation. The money never leaves the community and

everybody is richer for it," says Stefan Root, owner of Berkshire Bike and

Board in Great Barrington.

He believes the currency has the potential to protect communities from

fluctuations in the global markets that can affect everything from pensions to

the price of produce.

"The idea that we have to belong to a globalised market is proving to be

unsustainable. Our global economy is based on growth and if there's no growth

the economy collapses.

"The BerkShares are highlighting that we can survive by producing things

locally. How you spend your money and where you spend your money is actually

very important."

But he admits committing to BerkShares is tough because so much is sourced

overseas, including bicycles he sells which are made in China. "And the Chinese

don't accept BerkShares."

Fulfilling a community

It's a problem experienced by other businesses in the Berkshires and

demonstrates the practical limits of any local currency.

Joe and Darleen Wilkinson have been running their family excavating business in

Sheffield for 40 years. They began accepting BerkShares because they wanted to

support their community.

cash register holding US dollars and Berkshares Local currencies have been

launched around the US and the UK to strengthen a regional economy

But the large amounts of money associated with their industry meant few

customers were willing or able to pay in anything other than dollars.

"Few people will come to us with $10,000 worth of BerkShares in cash," says Mr

Wilkinson.

"And in some cases, if we're doing something big, they'll have to borrow the

money to pay.

"We're limited in how much we would get in BerkShares in our type of business -

no question about it."

Mrs Wilkinson estimates that they've collected no more than $2,500 in

BerkShares over the last four years. And re-circulating even that amount has

proved difficult.

"We buy a lot of materials from out of town and most places don't take them so

we don't have the option to spend them on purchases for our next job," she

says.

Closing such gaps in the supply chain is the next planned phase in the

currency's development.

Start Quote

People look at what's happening at the moment and they see the economy as a

vast thing beyond their control. But this is about making capital work for us

Nick Kacher New Economics Institute

New businesses aimed at fulfilling a community need will soon be able to apply

for loans on condition that 25% of the money is issued in BerkShares.

"Sometimes people run out of things to do with their BerkShares and this would

give them the opportunity to reinvest their surplus," says Nick Kacher of the

New Economics Institute, which supports BerkShares.

"BerkShares are an experiment. The currency was started as a way of figuring

out how to use capital as a tool to strengthen communities.

"The current version appeals to some people, but not everybody. The novelty is

starting to wear off but the loans will make them fresh again."

The maple syrup index

Based on a model started in the state of Washington, the loans could become

available within two years. And there are also plans to decouple Berkshares

from their dollar pegging.

That move gained momentum in July when Congress struggled to reach agreement

over the best way to reduce the country's enormous budget deficit.

Until a deal was reached, the US faced defaulting on its loans for the first

time in history because Republicans in the House of Representatives refused to

raise the debt ceiling.

"We had a lot of people asking, if the dollar collapses, will the BerkShare

hold its value - and the answer was no," says Mr Kacher.

"BerkShares need to be backed by a local commodity, in our case, food produced

in the Berkshire region."

The value of the dollar is determined by national and international markets,

which Mr Kacher says don't necessarily reflect what is going on in Berkshire

communities.

"But if the currency was backed by a local commodity, such as maple syrup - so

10 BerkShares would buy a gallon of maple syrup - then whatever happens to the

markets or the value of the dollar, 10 BerkShares would always buy a gallon of

maple syrup."

Sign reads "Berkshares accepted here" Many businesses find it hard to operate

in Berkshares only and remain reliant on the US dollar

In that scenario the BerkShare would join a floating exchange. If the price of

producing a gallon of maple syrup went up, it would cost more dollars to buy,

not more BerkShares.

The exchange rate would change, not the value of the commodity.

It's an economic model that has become popular in other parts of the US and in

the UK. London has launched the "Brixton Pound" and the "Totnes Pound" can

found in Devon.

Most recently a community in Baltimore, Maryland, introduced the Baltimore

Bean.

"People look at what's happening at the moment and they see the economy as a

vast thing beyond their control. But this is about making capital work for us,"

says Mr Kacher.

"We have these resources within our communities, the issue is how can we

strengthen them and use them to make people's lives better?"

But other analysts say the idea will never become part of mainstream economic

thought.

"They're a rejection of globalisation and come from a strong sense of

community," says Mark Calabria, director of financial regulation studies at the

Cato Institute, a libertarian think tank in Washington DC.

"But I have a hard time seeing them as more than niche. They'll continue to be

interesting but they're not a competitor to the dollar."