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Riding the avalanche: Making new applications accessible

2011-05-13 07:35:05

Each week we ask high-profile technology decision-makers three questions.

David Jacobs David Jacobs is wrestling with making the avalanche of new

applications accessible

This week it's David Jacobs, chief technology officer (CTO), broadband, cable

and satellite division, Amdocs.

Amdocs is is a provider of customer experience systems - software and services

for billing, customer relationship management (CRM), and operations support

systems (OSS) among other things.

The Missouri-based company had revenues of approximately $3bn in 2010. Amdocs

employs more than 19,000 people and serves customers in over 60 countries

worldwide.

What's your biggest technology problem right now?

I see it as operationalising the next wave of technology.

Let me try and explain what I mean by that. There's a lot of new things

happening. Growth in the number of new applications - for example games or

content - is accelerating like crazy.

But ironically the systems that service providers and customers use that manage

all of this are really struggling to keep up. So much of what we're focusing on

as Amdocs is how the heck are we going to manage this lifecycle.

We've all understood or read various magazines or books about this idea that

the rate of change is accelerating. Well the great example of where this rate

of change is accelerating is in telecommunications, or the connected world in

which we all live.

Being able to cope with that is not just a function of "hey, here's a new

capability". It's actually got to be manageable or accessible within our

everyday life.

That's probably one of the key areas we're focusing on right now. How on earth

do we help our customers, our service providers and our consumers manage this

avalanche of new stuff?

What's the next big tech thing in your industry?

The next big tech thing is probably the seamless experience of anything

anywhere, in other words the ability to purchase and to consume - securely -

any kind of service or any kind of content on lots of difference devices in any

location.

So you can be anywhere in the world, in any physical location, and you will be

able to get a piece of information, application or service.

Often we refer to these ideas as "mega-trends" - what's really happening. And

we've broken it down into three areas.

One is about how consumption behaviour is changing.

There used to be a time when we were very passive. We would sit back in an

armchair to watch TV, or go to the movies and just have stuff thrown at us.

Now, as individuals, we're far more active in choosing what we want to consume.

The other element is this ubiquity of connectedness; IT is everywhere so you

can get it whenever you want - certainly in more advanced countries.

And I suppose the biggest democratisation is that stuff is more affordable than

it ever was. Connected consumer electronics are reasonably cheap and affordable

these days.

Everything from a game console to a phone or a tablet. Considering the

engineering that went into it, it's all relatively cheap.

What's the biggest technology mistake you've ever made - either at work or in

your own life?

This is probably embarrassing. So I think I'd sum it up with all things have a

time and a place, and put it in that context.

At a company I started we developed many systems to allow individuals to

automatically sign up to the internet in real time and be able to consume

services. We're going back quite some time.

We were so excited about what we'd created that we'd missed the blindingly

obvious thing in front of us.

No one was connected yet. And what everyone really wanted to do was work out

ways to connect. And we thought it was so easy for anyone to do that that it

was trivial, and we focused on the bit of all these other exciting elements

about these user-based services.

And we really missed the point. Our customers at the time really wanted us just

to focus on getting connected. It was a bit embarrassing, because it's so

obvious.