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2010-06-29 04:33:43
Google has announced a "new approach" in its ongoing battle with China over
censorship.
Until recently, the firm automatically redirected Chinese users to its
unfiltered search site in Hong Kong to get round censorship issues.
Google has said it will now stop this after Beijing warned it could lose its
licence to operate in the country.
Instead, Chinese users will be sent to a "landing page". Clicking anywhere on
it sends them to the Hong Kong site.
Google said it was hopeful that this subtle change - where users have to
actively click on a link to access unfiltered search results rather than being
automatcially redirected - would allow it to continue operating in China.
However, BBC technology correspondent Rory Cellan-Jones said there was no
guarantee the Chinese authorities would accept the new arrangement.
'Sophisticated attack'
Google announced the changes one day before its Internet Content Provider (ICP)
licence - necessary to operate in the country - was due to expire.
Analysis
Tim Weber,
Business editor, BBC News website
It's called the "Google Dance".
To show up at the top of Google's search pages, companies regularly have to
change the way their websites work, fine-tuning them as Google constantly
updates its search algorithm.
Right now, Google is doing its very own Google Dance, but to the tune of the
Chinese authorities.
Google can't afford to be kicked out of China - not commercially, because China
already is the world's largest internet market, and not ideologically, because
you cannot claim to "organise the world's information" if you have one massive
black hole right in the middle of it.
While search engine optimisation is relatively straightforward, Google will
find it much harder if not impossible to please China's political algorithm.
The Chinese authorities want to control what their citizens watch and read.
Google's latest move doesn't meet this goal. But yielding control would
critically damage Google's brand in the rest of the world.
"Without an ICP licence, we can't operate a commercial website like Google.cn
so Google would effectively go dark in China," said David Drummond of the firm
in a blog post.
"That's a prospect dreaded by many of our Chinese users, who have been vocal
about their desire to keep Google.cn alive."
A spokesperson for the firm said Google was about to submit its new ICP
application to the government and had made the changes in an effort to continue
operating in the country.
It has already begun to channel some Chinese web users to the new page.
"Over the next few days we'll end the redirect entirely, taking all our Chinese
users to our new landing page and today we re-submitted our ICP licence renewal
application based on this approach," said Mr Drummond.
Google has had a long history of run-ins with the Chinese authorities.
However, these escalated in January when the search firm announced that it was
considering withdrawing from China altogether following a "sophisticated" cyber
attack originating from the country.
The attacks targeted the e-mail accounts of Chinese human rights activists,
along with the computers and infrastructure of Google and several other US
firms.
The firm eventually decided to stay in the country, but offer Chinese users
unfiltered results through its Hong Kong servers.
The latest move was part of the firm's ambition to "make information available
to users everywhere," said Mr Drummond.
"This new approach is consistent with our commitment not to self censor and, we
believe, with local law. We are therefore hopeful that our licence will be
renewed."
While Google is the world's most popular search engine, it is a distant number
two in the Chinese market, which is dominated by Baidu.
The government hopes that nearly half the population will have access to the
internet within five years. That figure is nearly 30% at the moment.
Losing business in the country could harm Google's future growth prospects
because of the size and rate of growth of China's internet population