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How scammers trick your mind

2014-10-03 13:59:13

By Colin Barras

Scammers play sophisticated psychological tricks to fool their marks, says

Colin Barras, and that means anyone can be vulnerable unless they know what to

look for.

None of us likes being scammed, and David Modic is no different. But it s not

the fact that scammers try to trick us into handing over our money that bothers

him it s the way they can rob people of something far more important: their

hope.

Take the abuse of dating websites. People go on dating sites in the hope of

fulfilment, and they sometimes get scammed, says Modic, who researches the

psychology of internet fraud at the University of Cambridge. And that makes me

angry.

It s this personal passion that s convinced Modic to study the psychology of

scamming. He s not alone: the field is thriving, and the information that

researchers are uncovering is valuable to us all from vulnerable singletons

in search of love to the technology wizards in charge of the world s online

security.

Modic is particularly interested in what makes people vulnerable to scams. It s

tempting to imagine that only the foolish or poorly educated might fall victim

but even anecdotal evidence suggests this is not the case. Take Paul

Frampton, an Oxbridge educated academic who was, until earlier this year, a

professor of physics at the University of North Carolina at Chapel Hill. In

2012 Frampton was given almost 5 years in prison for drug smuggling in

Argentina, after falling victim to an online dating scam. And then there s John

Worley. As a psychotherapist, Worley arguably knows more than most of us about

controlling life s trajectory. But in 2005 he was put on trial for bank fraud

and money laundering after becoming a victim of the notorious Nigerian email

scam. This scam sees people contacted by someone claiming to be a Nigerian

government official appealing for help moving large sums of money out of the

country who just requires a little money upfront to release the fortune.

Worley was found guilty and sentenced to two years in prison.

Intelligence and experience offers no protection against scammers, says Modic.

If it did, then better educated people and older people would be less likely

to fall for scams. And that is not supported by my research.

Users of online dating sites are a target for scammers (Getty Images)

Users of online dating sites are a target for scammers (Getty Images)

So what does make someone vulnerable? To look for answers to that question,

Modic and his colleagues have quizzed thousands of people, asking them first

whether they think various scams are plausible and whether they have fallen

victim to them before asking them to perform a personality test. The research

has identified a number of characteristics that people who are victims of scams

seem to share in common. Some of these traits like a lack of self-control

we would probably recognise as dangerous. But others a trust in authority, a

desire to act in the same way as our friends, or a tendency to act in a

consistent way we might think of as good characteristics.

These may be new findings to psychologists, but they are not new to scammers.

Modic points out, for instance, that some scammers gain a victim s trust by

pretending to share a mutual friend. In other situations the scammer might

contact the victim under the guise of a figure of authority a doctor or a

lawyer - to appear more persuasive. There are also scams that initially involve

no loss of money and which are designed to encourage a victim to behave in a

certain way, so that later they are more likely to behave in the same way when

their money is at stake. Some card game swindles use this strategy.

"I am surprised at the ingenuity of scammers who, perhaps subconsciously, have

discovered such principles themselves without scientific studies," says Frank

Stajano, a security and privacy researcher at the University of Cambridge. "I

can't imagine individual scammers working it all out by themselves, so I wonder

what kind of word-of-mouth network they use to learn the tricks of their trade?

"

Hidden knowledge

The very fact that scammers clearly are aware of our psychological

vulnerabilities no matter how they gained that knowledge suggests they can

potentially teach us as much as their victims about confidence tricks. This is

something Stajano has taken to heart in his research. He has worked with Paul

Wilson, a close-up magician and security consultant to casinos, to explore

exactly how scammers persuade their victims to hand over their personal

belongings. Wilson is one of the writers and stars of BBC television show The

Real Hustle, in which he and his team scam members of the public by

recreating notorious confidence tricks (any money or valuables are later

returned).

(Getty Images)

(Getty Images)

Wilson s team has recreated hundreds of scams for the cameras, but Stajano

who quickly became a fan of the show realised that the scammers repeatedly

used one or more of the same seven persuasion principles. Three of these

principles are similar to those Modic identified by talking to potential or

actual scam victims. Scammers use the time principle to persuade us we need

to act quickly before we can think rationally and exercise self-control. They

also make use of the deference to authority principle and the herd principle

our tendency to act like our friends or those around us to convince

people that the scam is legitimate.

But scammers have at least four other tricks up their sleeves, says Stajano.

They might distract us so we don t recognise a scam making use of physically

attractive accomplices, for instance. They can use our deepest desires to blind

our reasoning which is why online dating scams are so common. They can hook

some victims by manipulating our innate dishonesty and making us act criminally

ourselves knowingly attempting to launder money as part of the Nigerian email

scam, for instance. Finally, they can use the kindness of some well-meaning

victims against them scam emails begging for help and money are often sent

out in the wake of a natural disaster.

Old tricks

What s really fascinating, says Stajano, is that scammers have used these

principles for centuries. For instance, the Nigerian email scam might seem the

product of the digital age, but a version of it existed in 16th Century Europe.

There s a good reason for that, he says: many of the vulnerabilities that

scammers exploit are actually human strengths rather than weaknesses. He points

to the work of psychologist Robert Cialdini at Arizona State University, who is

famous for his work on the psychology of persuasion. He s explained that the

authority principle, for example, is actually very helpful for surviving

peacefully in human society, says Stajano. We shouldn t see scam victims as

stupid they re acting in a way that s beneficial for our survival most of the

time.

The techniques used by card trick conmen are similar to scammers online

(Thinkstock)

The techniques used by card trick conmen are similar to scammers online

(Thinkstock)

The seven persuasion principles might be as old as the hills, but Stajano says

they are often ignored by security experts, who are as likely to blame security

breaches on the people using their systems as they are to blame the scammers.

Too many security professionals think: users are such a pain my system would

be super-secure if only users behaved in the proper way, he says. He is trying

to persuade experts that they need to make security systems that work in

harmony with not despite - the way we behave.

Making those new systems won t be easy, and Stajano believes the only solution

is to encourage people to empathetically understand and anticipate human

behaviour.

As an example of the problems security experts face, imagine you re about to

win an online auction for a mobile phone. You might reasonably expect to trust

the seller, whose profile is brimming with positive feedback from other users.

But Stajano points out that your trust in this case is really based on the herd

principle: you can t be sure that the seller is not in fact a scammer who has

built up a positive reputation by trading with a handful of accomplices. Any of

us might fall victim to this scam. In fact, even Modic has been tricked. I

bought a mobile phone from China that was not as it appeared online, he says.

We may never be truly immune to confidence tricks. But perhaps ordinary users

and system designers alike can protect ourselves to some degree by learning to

think like a scammer.