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Fighting grey: Why do China's leaders dye their hair?

2013-03-12 10:33:12

By Celia Hatton BBC Beijing correspondent

Dark suits, red ties and identical helmets of jet black hair.

Beneath a giant hammer and sickle, the elite at the top of the Communist Party

assembled for the country's annual parliament session last week, all wearing

the same unofficial uniform.

As they stood to listen to the county's national anthem, the politicians stood

in perfect rows, spaced a few feet apart. Each person had a white teacup and a

copy of the premier's upcoming speech on the desk directly in front on them.

From a distance, it was nearly impossible to distinguish one leader from

another.

At the top levels of the Communist Party, it seems, leaders take pains to blend

in with one another.

Former Chinese Premier Zhu Rongji Former Premier Zhu Rongji was praised for

letting his hair go grey

It was a different story last November, when many retired leaders attended the

Communist Party Congress, a meeting held once every five years.

After watching the meeting on television, users of weibo, China's version of

Twitter, immediately logged on to discuss a shocking breach of protocol:

retired Premier Zhu Rongji had dared to go grey.

"Take a look at the podium for the party congress, it's all people dying their

hair and pretending to look young," wrote one user.

"Zhu's hair is so natural. If you are old, you are old," praised another.

"Officials at a certain rank all have standardised black hair," noted a third.

"If you think carefully, how can everyone look so youthful?"

'Political issue'

Chinese leaders' thirst for black hair dye isn't mirrored in the rest of the

population.

Start Quote

I don't want to see my leader with grey hair. It will make him look old like

he's about to die!

Hong Haiting Stylist, Sassy hair salon

At the Sassy hair salon in downtown Beijing, long-time hairstylist Hong Haiting

says women are the ones driving sales of hair colour.

Most Chinese men, he explains, are more concerned about going bald than

maintaining a full head of black hair.

"In the late 90s, men really worried about going grey," he explains. "They

often dyed their hair. Now, only middle-aged women over 40 colour their hair

every month."

But Mr Hong still expects Chinese politicians to keep up appearances.

"I don't want to see my leader with grey hair. It will make him look old like

he's about to die!" he argues.

"How could a person like that lead our country? This is a political issue, not

a lifestyle one."

Playing down differences

Party leaders are conscious of their attempts to look the same.

"The Communist Party is one of the most disciplined institutions ever devised

by humankind. Not a lot at that level happens purely by accident," explains

Steve Tsang, professor at the School of Contemporary Chinese Studies at the

University of Nottingham.

If every party leader sports the same outfit and hair colour, it's easy to

blend in and dodge blame for the failure of any particular policy, Prof Tsang

says.

Hong Haiting Stylist Hong Haiting says most of his clients requesting hair

colouring are women

"Wearing a kind of uniform and looking pretty similar and maintaining a pretty

high manifestation of party discipline gives you a fair bit of protection."

China's top leaders are also trying to play down their differences in order to

emphasise the stability of the Communist Party, explains Jeremy Goldkorn,

founder of Danwei.org, a Beijing-based media research firm.

"They've tried to show that the party is not dependent on any single

personality, it's an institution. They've tried to devalue the individual in

favour of the party."

Maintaining perfectly black hair is a political commitment that requires time

and money. At the Sassy hair salon, the hairstylist, Hong Haiting, estimates

Chinese politicians have to touch up their roots every 10 days.

Incoming President Xi Jinping is promising to cut down on government expenses.

Perhaps soon, he'll signal a change in the Communist leaders' de facto uniform,

saving the country a massive salon bill at the same time.