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In memoriam: Microsoft s previous strategic mobile partners

2011-02-11 17:39:47

Microsoft s new strategic partnership with Nokia is not its first. For a

decade the software company has courted and consummated relationships with a

variety of companies in mobile and telecom. Here are the ones I can remember:

Mobile to be included on devices from LG Electronics Inc. LG would use Windows

Mobile as its primary platform for smartphones and produce about 50 models

running the software.

What happened? LG made a few Windows Mobile devices but with WinMo

uncompetitive, they abandoned the platform and moved to Android losing years of

market presence and all their profits.

Starting with the introduction of the new Motorola MPx200 mobile phone with

Microsoft Windows Mobile software, the companies will collaborate on a series

of Smartphone and Pocket PC wireless devices designed to create a virtual

remote control for the Web-centric, work-centric, always-on-the-go mobile

professional. In addition, the alliance includes cooperation on joint

marketing and wireless developer programs.

What happened? Motorola launched a series of Windows Mobile phones culminating

in the Motorola Q Blackberry killer . As Motorola hit the rocks in

profitability new management reached for the Android liferaft. The company now

relies exclusively on the Droid franchise.

accelerate the Smartphone market segment with a new device for mobile

professionals and businesses. Palm has licensed the Microsoft Windows Mobile

operating system for an expanded line of Treo Smartphones, the first of which

will be available on Verizon Wireless national wireless broadband network.

What happened? Palm shipped a few Windows Mobile, famously dismissing Apple s

potential entry as something PC guys could never achieve. A new CEO, a

private placement and an acquisition later the company is a division of HP

making its own operating system.

that he likes the Windows Mobile strategy a lot he was sitting next to the

then-CEO of Nortel (Mike Zafirovski formerly of Motorola) with whom the company

had just closed a strategic deal. an alliance between Microsoft and Nortel

announced in July 2006 includes three new joint solutions to dramatically

improve business communications by breaking down the barriers between voice,

e-mail, instant messaging, multimedia conferencing and other forms of

communication .

What happened? Nortel declared bankruptcy two years later.

provide portal, local and Internet search as well as mobile advertising

services to customers on its devices. The five-year agreement will go into

effect in the first half of 2009 when Microsoft Live Search is targeted to be

available on new Verizon Wireless feature phones and smartphones. The deal

would ensure Bing distribution to all of Verizon s smartphone customers.

What happened? Bing did ship on some devices but in October 2009 Droid came to

Verizon.

Ericsson Microsoft Mobile Venture AB. This previously announced joint company

will drive the mobile Internet by developing and marketing mobile e-mail

solutions for operators. The first solutions are expected to be on the market

by the end of the year. The company is part of a broader strategic alliance

between Ericsson and Microsoft

What happened? Ericsson divested itself of the mobile division forming a joint

venture which would go on and make more strategic alliances with Microsoft over

Windows Mobile culminating in a loss of profits and eventual flight to Android.

Microsoft bought $12m of Sendo shares and a seat on the board. Sendo was to be

Microsoft s go to market partner for the Stinger smartphone platform that

would become Smartphone 2002.

What happened? Sendo after litigating IP issues with Microsoft went bankrupt in

2005.

And finally,

software and the world s largest smartphone manufacturer have entered into an

alliance that is set to deliver a groundbreaking, enterprise-grade solution for

mobile productivity. Today, Microsoft Business Division President Stephen Elop

and Nokia s Executive Vice President for Devices Kai ist m announced the

agreement, outlining a shared vision for the future of mobile productivity.

This is the first time that either company has embarked on an alliance of this

scope and nature.

The plan was to bring Microsoft Office Mobile and Microsoft business

communications, collaboration and device management software to Nokia s Symbian

devices.

What happened? One and a half years later the same Stephen Elop announced that

Symbian will be deprecated.

http://www.asymco.com/2011/02/11/

in-memoriam-microsofts-previous-strategic-mobile-partners/