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Background noise affects taste of foods, research shows

2010-10-14 04:56:42

By Jason Palmer Science and technology reporter, BBC News

Empty table overlooking vineyard This might be the best place for the tastiest

meal

The level of background noise affects both the intensity of flavour and the

perceived crunchiness of foods, researchers have found.

Blindfolded diners assessed the sweetness, saltiness, and crunchiness, as well

as overall flavour, of foods as they were played white noise.

While louder noise reduced the reported sweetness or saltiness, it increased

the measure of crunch.

The research is reported in the journal Food Quality and Preference.

It may go some way to explaining why airline food is notoriously bland - a

phenomenon that drives airline catering companies to heavily season their

foods.

"There's a general opinion that aeroplane foods aren't fantastic," said Andy

Woods, a researcher from Unilever's laboratories and the University of

Manchester.

"I'm sure airlines do their best - and given that, we wondered if there are

other reasons why the food would not be so good. One thought was perhaps the

background noise has some impact," he told BBC News.

"Nasa gives their space explorers very strong-tasting foods, because for some

reason thay can't taste food that strongly - again, perhaps it's the background

noise.

"There was no previous research on this, so we went about seeing if the hunch

was correct."

Tasteful

In a comparatively small study, 48 participants were fed sweet foods such as

biscuits or salty ones such as crisps, while listening to silence or noise

through headphones.

Meanwhile they rated the intensity of the flavours and of their liking.

In noisier settings, foods were rated less salty or sweet than they were in the

absence of background noise, but were rated to be more crunchy.

"The evidence points to this effect being down to where your attention lies -

if the background noise is loud it might draw your attention to that, away from

the food," Dr Woods said.

Also in the group's findings there is the suggestion that the overall

satisfaction with the food aligned with the degree to which diners liked what

they were hearing - a finding the researchers are pursuing in further

experiments.