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this-not-that figure

Look for the guy with the best shoes, but don’t buy the shoes, buy the colors.

I forget the exact context of the quote, I think it was to demonstrate this-not-that, or the idea that people take your advice more seriously if you put it cryptically.

The entire chapter was devoted to decorum. Essentially getting the audience to identify with you in some way.

I have found literally no references to a this-not-that figure anywhere. This seems to be the authors own term for it. In a side note he also calls it a dialysis but that has been defined elsewhere as simply a phrase with conjunctions removed.

chapter 5

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#rhetoric

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quote of argument vs fight

updated: 2023-05-30 10:11:31 -0400

generated: 2023-06-03