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I worked for a few companies that took SEO very seriously, and my conclusion is that it's all a lot of verbal hocus-pocus. Traditional advertising is still the best way to get people's attention and draw it to your site, product etc.
And also: thank you. I'd never heard of this We Work Remotely site, but I think it may have the kind of jobs a (currently unemployed and immobilized) friend may be suited to!
TBH, I'm this close to blocking all search engines from crawling my website. I'm not convinced that being accessible to search engines is actually beneficial to people running personal websites.
Ugly Duck: Dear Google, I'm Blocking You From My Website
lucb1e: Google banned from this site for foul play
A good friend and part-time web dev person put it best- 'SEO is the used car salesmen of the internet'
I remember buying an "SEO Made Simple" book in 2009 because I wanted my blog to have better rankings on Google. It was about 50 pages, full of typos, and in the end it ended up doing more harm than good, probably. I never really dug too deep into the subject/practice of it, though. I figure people can read my blog if they like, if they can't find it (or don't stumble across it) life still goes on :)
SEO, come to think of it, is a lot like Bitcoin: it's the solution to every single problem under the sun. End-all, be-all, cure-all. Now if/when Elon Musk starts up a SEO company that pays in Bitcoin - well, let's just say the whole epidemic of war/disease/famine/poverty will be a thing of the past, and we can all be Bitllionaires who are absolved of the nasty (past-tense) condition of what we called "suffering".
Hope you're doing well, Inquiry :)