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Some logos I like.
There's something about this that feels so honest for a junk food conglomerate. No pretending to be fun and approachable here, it's corporate, 80's/90's-modern, and severely brutalist. I love it.
Another solid all caps wordmark. The way the C and the A resolve in "American" is really satisfying, and the fact that the middle of the "E" lines up the the top and bottom pushes the eye forward in a way that makes the logo feel fast yet monolithic and solid.
Last updated Sun Apr 24 2022 in San Anselmo, CA
![[IMG]](/kennedy.gemi.dev/archive/cached?url=gemini%3a%2f%2fgemini.onedimension.net%2fthought%2fimages%2f71047043%2fxVSvTOqAYN.jpg&t=638181142290000000&raw=False){kind=link}
![[IMG]](/kennedy.gemi.dev/archive/cached?url=gemini%3a%2f%2fgemini.onedimension.net%2fthought%2fimages%2f71047043%2fSQIzdXDfNn.jpg&t=638181142290000000&raw=False){kind=link}